Well many of us must have read American Psycho, a novel which summed up eighties culture by Brett Easton Ellis.
It was a shocking and graphic novel in which the protagonist, a self obsessed banker in New York, soliloquised about his murderous antics.
Recalling the book one is aware of two main threads, the first is that he alludes to a string of vicious assaults, the second is that he is draped in Armani, Gucci and Rolex, indeed the author goes into such detail that one is informed to the minutiae of themain character's pedicure.
What the author was inserting into the novel was the way in which brand awareness comes into play in daily life ( even that of a mass murderer ).
He is unable to function when he cannot find his Yves Saint Laurent Eau de Toilette.
What we have here in essence is the basic necessity of modern man to feel associated with a brand.
A brand is not just a product but a lifestyle, it is a whole dream.
In much this way advertisers tend to theme campaigns around a lifestyle, making their brand, their logo become part of a greater thing than just the simple product, it encompasses music, dreams, hopes in fact an entire lifestyle.
All companies must realise that their logo and branding are equally important as those of these multinational and heavily advertised products.
Although it would not be economically viable for all businesses to advertise in the mainstream press or television, it is still feasible to have your logo in the face or in the hand of potential or existing customers.
One well established and proven way of achieving this is via the medium of promotional products.
Argon Promo provide a range of promotional products such as branded key rings, promotional pens and promotional mugs.
These, strategically distributed throughout your client base can work wonders for your brand image.