Does Deodorant Selection Make a Difference?
Fixing What Isn't Broke
This crude saying may bend the grammar, but it effectively conveys a common attitude of men towards brands. The marketing departments of the personal grooming products companies are among the most sophisticated of all marketing groups. They pioneered many of the techniques common today. The $50 billion market for personal care products gives evidence of their effectiveness.
Yet, for all this, the brand loyalty of men is a continuing hurdle to their effort to introduce new and innovative grooming products. Research repeatedly shows that if a man is happy with a product, he generally stays with it. In fact, the average male consumer believes there is no basic difference between and deodorant or antiperspirant for women or men.
The Basics of Body Control
In the most elemental aspect of this belief, that consumer is correct. Killing bacteria is the purpose of any deodorant. Stopping or minimizing sweat is the goal of every antiperspirant.
At the same time, that simplistic perspective ignores some important facts about today's personal care products. Scientists discovered the basics of body chemistry and body odor in the 1800s. That resulted in the first deodorant in 1888. The first antiperspirant came along fifteen years later.
While the same principles are at work in today's products, there are major differences in effectiveness and convenience. The grooming products companies continue to invest heavily in research and development. Those millions of dollars produce some striking results. Advances in chemistry and biology enhance these efforts.
Different Products for Different Needs
The net result is that when you choose one of the newer products from Proctor and Gamble or the select one of the Degree clinical strength deodorants & antiperspirants, you are probably getting a better product than that of even 5 years ago.
The grooming products companies excel at segmenting markets and solving specific needs. The clinical strength products are one example of this. The active ingredients in these deodorants are 50% to 200% more concentrated than in the standard versions. This makes for much more effective odor control.
Avoiding Product Loss of Effectiveness
There is one important reason for men to occasionally break their brand loyalty habit and consider a switch. Some ingredients in certain products will become ineffective after extended time of use. The body and bacteria can build a resistance to those active ingredients. This is one reason personal product companies rely heavily on sampling. They find that if a product works, it can break that brand inertia.
This crude saying may bend the grammar, but it effectively conveys a common attitude of men towards brands. The marketing departments of the personal grooming products companies are among the most sophisticated of all marketing groups. They pioneered many of the techniques common today. The $50 billion market for personal care products gives evidence of their effectiveness.
Yet, for all this, the brand loyalty of men is a continuing hurdle to their effort to introduce new and innovative grooming products. Research repeatedly shows that if a man is happy with a product, he generally stays with it. In fact, the average male consumer believes there is no basic difference between and deodorant or antiperspirant for women or men.
The Basics of Body Control
In the most elemental aspect of this belief, that consumer is correct. Killing bacteria is the purpose of any deodorant. Stopping or minimizing sweat is the goal of every antiperspirant.
At the same time, that simplistic perspective ignores some important facts about today's personal care products. Scientists discovered the basics of body chemistry and body odor in the 1800s. That resulted in the first deodorant in 1888. The first antiperspirant came along fifteen years later.
While the same principles are at work in today's products, there are major differences in effectiveness and convenience. The grooming products companies continue to invest heavily in research and development. Those millions of dollars produce some striking results. Advances in chemistry and biology enhance these efforts.
Different Products for Different Needs
The net result is that when you choose one of the newer products from Proctor and Gamble or the select one of the Degree clinical strength deodorants & antiperspirants, you are probably getting a better product than that of even 5 years ago.
The grooming products companies excel at segmenting markets and solving specific needs. The clinical strength products are one example of this. The active ingredients in these deodorants are 50% to 200% more concentrated than in the standard versions. This makes for much more effective odor control.
Avoiding Product Loss of Effectiveness
There is one important reason for men to occasionally break their brand loyalty habit and consider a switch. Some ingredients in certain products will become ineffective after extended time of use. The body and bacteria can build a resistance to those active ingredients. This is one reason personal product companies rely heavily on sampling. They find that if a product works, it can break that brand inertia.
Source...