The need for link popularity cannot be emphasised enough in today's world. Banking on the success of a few ecommerce portals, an increasing number of people are willing to throw in the towel at the workplace and set up an ecommerce store in the United Kingdom. With hundreds of new sites inching their way online each month, the competition seems to get tougher. While search engine companies have to come up with newer ways to curb the use of black hat techniques, search engine optimisation experts have to come up with newer services to appease their clients as well as search engines. Of late, services pertaining to link creation have undergone a tremendous change. Article directories are no longer ideal for generating incoming links. Blogging is one of the services that are fast becoming an integral aspect of link building in UK.

Let's accept the fact. In this fast paced world, we are not willing to spend even ten minutes to read an article. We want to assimilate the most in a short span of time. It is no wonder then that blog posts are becoming popular among the young and the old alike. These posts are short and simple and convey meaningful information. This is an aspect that appeals to search engines as well as end users, which is one of the reasons for blogs to become an important part of link building in UK.

The usage of keywords in the content makes a big difference. The Panda update rolled out by Google penalised sites with keyword stuffed content. The Hummingbird update brought about a change in the choice of keywords. This particular update made it imperative for search engine optimisation service providers to use long tail keywords since they are specific in nature and help in narrowing down the search results. Integrating these keywords into blog posts is more convenient than using them to write lengthy articles. Link building in UK relies heavily on blogging because it is easier to create meaningful content without overusing the keywords, both of which are important from an SEO perspective.

Blogging sites enjoy a higher ranking on the SERP list of leading search engines as compared to any of the article directories. One of the reasons could be the steady inflow of visitors who come to these sites in search of meaningful and helpful information. Link building in UK can be successful only if the incoming links are derived from sources with a high rank. Posting guest blogs on leading blog sites to create backlinks can increase the credibility of your website and boost the rankings.

Search engines prefer sites that regularly update their information so it does not become outdated. Experts specialising in link building in UK opine that writing smaller blogs and posting it at regular intervals is more effective than writing lengthy articles and posting them on various domains once a month. Posting newer blogs in short time intervals not only generates more links, but also provides the end user with helpful information.