How to Start a Skate Shop Business
- 1). Fill out and file all necessary business forms and documents to establish a legal business in the community and state that you will be setting up shop in. Seek the assistance of an accountant and lawyer if necessary to complete these documents correctly.
- 2). Select a storefront to open for the skate shop. The location of the storefront is a major factor especially in the early days of the business. Establishing a local customer base will be important. Set up shop in a young urban neighborhood with a strong skateboarding culture.
- 3). Source the products for your skate shop. Seek out small high-end products that your customers will appreciate. The skate community is insular. Find out what brands are popular in the neighborhood of your shop. Carry these brands exclusively to create a boutique atmosphere. Skateboard shops should have lifestyle gear in addition to the obvious skateboards, parts, ramps and shoes. Skateboarding videos, music that is popular with skateboarders, skateboarding apparel brands and other lifestyle products should be carried.
- 4). Hire a professional skateboarder to have residency in the skate shop. His expertise will make your shop a popular destination for skateboarders.
- 5). Set up a skateboard-friendly atmosphere in your shop. Host live music and sponsor skateboarding shows and competitions on a regular basis. This will help to build brand loyalty with your customers.
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