Want to know why so many copywriters fail at making their sales copy work effectively? We'll go over some of the simple, basic copywriting mistakes that so many people commit, and when you learn how to avoid them you'll be one huge step ahead of the rest.

Copywriting is a never-ending learning process, and the beginner copywriter always makes mistakes that can be avoided pretty easily. Subheadings are critical to sales copy, and beginners make a slew of mistakes in this area. All sales copy begins with the headline because it serves as the ad for all the rest that follows. But as you move further, your copy needs to be broken down into digestible chunks of content that the reader can consume easily. The subheadings within the body of the sales copy will be for each particular different section in the copy. Subheads are useful because as people scan the copy, they can get an "at a glance" meaning of what your copy is about. There are too many reasons why people won't read your copy, too many to discuss in any one place unless it's a book. Your copy most definitely will not be read for long if you don't take the time to organize your ideas and present them in coherent sections. Your aim here is to convince your prospect about the product you're selling, which can only happen when he reads through your copy to reach a decision, and subheadings help in this area. Your subheads are not to be ignored or treated as if they're not important because they do contribute to the success of your copy. All you can do is write the best copy you can, and you just never know when a subheading will interest a reader and it leads to a conversion. So now you realize the important function sub-headlines have in your overall copy.

Keep your paragraphs relatively short, no more than 5 sentences max, because any more and your readers will respond negatively. For sales letter and other copy, in general, it's good and highly recommended to keep a normal yet generous amount of white space in your sales copy because it helps prevent the reader from feeling overwhelmed and then leaving. Readers of sales copy can be picky, and if you can discomfort or annoy them in any way they'll turn around and be gone. Focus on only one point for each paragraph and explain it only a few sentences. Avoid the mistake of falling in love with your own writing because that leads to things like making pointless comments that support nothing other than your ego. Don't overlook the power of story telling in your copy because it's very powerful and highly effective for a number of reasons. A great story can do tremendous things for your copy, so just make it relevant and weave it into your copy as smoothly as possible. And yes, the rules for writing paragraphs still holds for stories because they break up the text black, etc.

Don't make the mistake of assuming that a P.S. is not important. It is as vital to your copy as the headline because it improves your sales rate. The P.S. or the 'post script' is a way to remind your prospect about the benefits one last time. The P.S. is the last chance you have to get your buyer to take action. There are times when your prospect isn't really sure about hitting the buy button. The P.S. is what will close the deal for you in those moments. This is when you will include a couple of time sensitive details to make the customer want to act fast. Giving your potential customer a reason to take quick action and realize that your product is important is how you get the sales you really want. So remember that once in a while that P.S. is just as necessary as the headline.

Make no mistake, it does take time to learn copywriting. It's always smart to learn about common mistakes because if you just avoid them then you'll be writing better copy. That's why we presented this article, so you can learn from others and improve.