Creating Good Copy The best writers can elicit emotions through their sales copy and email campaigns.
As you can intuit, emotions play a key role in piquing the readers' interest.
Copywriting experts explain that the key to writing fantastic copy is to use those emotions and to be yourself.
You are much more natural in your writing if you don't try to be someone you are not.
You should try to write in the same tone you speak.
But be wary.
There are 5 things you should remember if you want to grab your reader's attention without alienating them.
Being Too Clever Be careful here.
Cleverness can be construed as arrogance and you'll see that most people aren't fond of it.
Being made to feel inferior isn't a way to inspire your readers.
It can make them feel like you believe they are less intelligent or important.
There are, however, some very successful Copywriters who can get away with arrogance because they are able to deflect it from the audience and make another person or object the focus.
Being Overly Critical Again, not a great tactic.
There are even fewer authors that can get away with this.
Imagine someone telling you that the article you've just written is full of grammatical errors and misuse of common terms.
How would you feel? Like you are being picked on.
You probably would go back to edit your article, perhaps even remove it from publication, and you will have formed a dislike for the criticizer.
An exception to critical writing is Satire.
When you combine humor with criticism you are afforded more leeway in your tone.
In fact, most readers will not feel they are the object of the criticism when satire is employed.
Being Vague Say what you mean.
I can't tell you how many times I get long emails or read a detailed sales page and I still don't know what the subject is.
Vague statements and conflicting statements are confusing.
Confusing is not an emotion that will sell.
You want your reader to be well informed so they have all the information necessary to make a sound decision to buy.
Get to the point.
Don't Use Strong Language Using strong language or swear words doesn't always lead to the outcome you intend.
You may sometimes use those statements to elicit a strong emotion of astonishment or shock, but you must realize your audience is mixed.
There will be many people offended by strong language, not to mention the others that will think you are low class and could never have something of value to offer.
You don't have to be offensive.
Find a better way of expression your emotion without killing sales prospects.
If you need help finding another way of saying something, use a thesaurus or online dictionary.
Maintain the respect your audience has and stay classy.
Use Painful Anecdotes Tell a personal story that is painful to you and your audience could relate.
Use this story to bring up their emotions.
Then you can give them the way you solved this problem.
This creates an instant bond and helps garner more respect.
More respect equals better sales conversion.
Summary Whether you are writing copy for yourself or others, remember to be yourself.
It's more authentic sounding to your readers.
But bear in mind there are many pitfalls to avoid and this article only covers a few.
For a limited time you can discover five proven urgency tactics you can use topersuade your prospects to buy NOW!.
Simply visit the following site and download it now:http://dunwelldigital.
com/powercopy