Guide to Writing SEO Friendly Content
SEO writing can be a tricky affair at times since it is writing designed specifically to get it indexed by search engines. Since it demands usage of keywords, it demands a different approach to writing style. One of the main weaknesses of a lot of SEO writing is that webmasters seek solely to infuse as many keywords without actually caring for its relevance to the content in the hope that it will gain a higher ranking in the search results. Here is a short guide to writing an article about SEO Toronto articles for your site.
Do not write only for search engines
One of the foremost points you must have in mind is that you are writing content not for search engines but people. You can include keywords at all irrelevant places and gain a higher ranking in search engines, but if the readers are unhappy with your web page content, people are not going to visit your site, which is ultimately the motive behind increasing your search engine rankings.
Also search engines have begun to use better technology to find out if a webpage really means what it says. If you are caught using deceptive SEO strategies to fool people into entering your site, your page is likely to be banned by the search engines. So it is essential that you write proper content for your webpage and enter the keywords wherever appropriate in a way that they blend in with the text.
Add the keywords in the beginning
The one place where you can opt for more keyword density is in the top portion of your article. It is recommended that you incorporate the keyword in the title and first sentence of the article. You can wait until the second or third paragraph of your SEO Toronto article before you start using synonyms for your keywords.
Use bullet points
Usage of bullet points or lists instead of paragraphs is a better way of incorporating your keywords. The repetition of keywords in lists are always less obvious in lists than they are in paragraphs.
Highlight keyword phrases
Make sure that the keyword phrases of your content are properly highlighted. You can use the heading tag or bold to highlight the keyword in your text. But you must make sure not to overdo it. If a normal reader is able to make out the repetitions in the keywords, it is obvious that you have overdone it.
Proofread your article carefully
Last but not the least; make sure you proofread the article carefully after you have read it. Take a break of a few minutes after you have finished writing the article and return to it with a fresh mind, which will make it easier to spot out spelling and grammatical errors. When these errors are not rectified, your article may look unprofessional to the reader and create a poor impression of your site.
Wrapping up, it must be said that you should write articles for SEO Toronto companies with the reader in mind first, not the search engine.
Do not write only for search engines
One of the foremost points you must have in mind is that you are writing content not for search engines but people. You can include keywords at all irrelevant places and gain a higher ranking in search engines, but if the readers are unhappy with your web page content, people are not going to visit your site, which is ultimately the motive behind increasing your search engine rankings.
Also search engines have begun to use better technology to find out if a webpage really means what it says. If you are caught using deceptive SEO strategies to fool people into entering your site, your page is likely to be banned by the search engines. So it is essential that you write proper content for your webpage and enter the keywords wherever appropriate in a way that they blend in with the text.
Add the keywords in the beginning
The one place where you can opt for more keyword density is in the top portion of your article. It is recommended that you incorporate the keyword in the title and first sentence of the article. You can wait until the second or third paragraph of your SEO Toronto article before you start using synonyms for your keywords.
Use bullet points
Usage of bullet points or lists instead of paragraphs is a better way of incorporating your keywords. The repetition of keywords in lists are always less obvious in lists than they are in paragraphs.
Highlight keyword phrases
Make sure that the keyword phrases of your content are properly highlighted. You can use the heading tag or bold to highlight the keyword in your text. But you must make sure not to overdo it. If a normal reader is able to make out the repetitions in the keywords, it is obvious that you have overdone it.
Proofread your article carefully
Last but not the least; make sure you proofread the article carefully after you have read it. Take a break of a few minutes after you have finished writing the article and return to it with a fresh mind, which will make it easier to spot out spelling and grammatical errors. When these errors are not rectified, your article may look unprofessional to the reader and create a poor impression of your site.
Wrapping up, it must be said that you should write articles for SEO Toronto companies with the reader in mind first, not the search engine.
Source...