Articles in Marketing
First and foremost you should make it your business to learn from the best.
If you wanted to work for Microsoft you would certainly read up on Bill Gates.
You would want to know more about the person who is running the show.
Same with article marketing, find out who is writing the best articles and see what you can learn.
Look through the Article Directories and see who is heading the list of Expert Authors.
Get a hold of some of the articles they have written and see what ideas you can gather to help you with your writing.
In order for your articles to be a real knockout it is going to take time and rewrites.
Patience and perseverance is going to be necessary.
It will probably take you 30+ articles before you see your first sale.
At the same time, your article number 30 will be a vast improvement over the first article you attempted.
Now if you have a site you will want to create more traffic, and if you do not have enough money to buy as much traffic as you need what do you do? Well, first you build a quality site.
What constitutes a quality site? I personally want to see a site that was created by a human being.
I do not care if the site is about Pudding Pops or Ginger Bread Cookies...
I want to see a little bit of the Webmasters personality and style in the content.
Anonymous, generic, cold, spam sites will not win you any followers.
The bottom line is that if you care, people will take notice.
Here is something that I have stumbled on, Blogs drive traffic to your sites, period.
I have five blogs making money for me..
Blogging is good...
and you will find that some of the best Webmasters have started one! Use the forums for ideas and feedback.
Look for the best forums on Google and join those communities to exchange ideas.
This has been my limited experience in using articles for marketing.
It takes a lot of hard work, commitment and dedication, along with patience and perseverance.
Articles are a form of free advertising and probably only half of them work, which means the other half probably do work.
This provides me with enough hope to hang in there.