Build Reader Loyalty, Trust, and Credibility with Article Marketing
Not only will successful article marketing increase traffic to your website and grow your profits it will build reader loyalty, trust and credibility.
When you do this you already have a leg up on the competition.
I find one of the biggest advantages to article marketing is the ability to build a relationship with your readers.
By providing a high quality, informative article you are perceived as an expert in the niche that you have chosen.
That perception is only reinforced when readers enjoy more of your work.
When you are writing your articles keep in mind that reader loyalty, trust, and credibility can take some time to build, and that they can be lost quickly if you are careless.
Here are a few things that you should put into practice to avoid losing what you have worked so hard for.
1.
) Keep your articles full of useful content.
Talk about one subject at a time.
Educate your reader and leave them wanting more.
Never just toss out a list of links to this or that.
Not only are articles such as that rejected quite often by the article directories they do nothing to reinforce the credibility that you have worked to attain.
2.
) When writing your articles try to use conversational speech.
Speak to your reader, not at them.
Try not to write your article like a service manual for a Volvo.
This type of writing can seem very dry, flat, and uninteresting.
3.
) Never mislead a reader with your headline.
The headline should be completely relevant to the article itself.
If it is not then you run the risk of losing the reader because they will equate your articles with dishonesty.
Don't get me wrong here.
There is nothing wrong with writing a powerful or catchy headline.
In fact those kinds of headlines will greatly aid in getting your article read.
Just be honest.
If you are not, how many more of your articles do you think you readers will open? Establishing yourself as an expert in your field, instilling reader loyalty, trust, and credibility is something that takes time and persistence to achieve.
However, if you waver in the quality of your articles, talk down to your audience, or mislead with headlines you will find that it is a very easy thing to lose.
When you do this you already have a leg up on the competition.
I find one of the biggest advantages to article marketing is the ability to build a relationship with your readers.
By providing a high quality, informative article you are perceived as an expert in the niche that you have chosen.
That perception is only reinforced when readers enjoy more of your work.
When you are writing your articles keep in mind that reader loyalty, trust, and credibility can take some time to build, and that they can be lost quickly if you are careless.
Here are a few things that you should put into practice to avoid losing what you have worked so hard for.
1.
) Keep your articles full of useful content.
Talk about one subject at a time.
Educate your reader and leave them wanting more.
Never just toss out a list of links to this or that.
Not only are articles such as that rejected quite often by the article directories they do nothing to reinforce the credibility that you have worked to attain.
2.
) When writing your articles try to use conversational speech.
Speak to your reader, not at them.
Try not to write your article like a service manual for a Volvo.
This type of writing can seem very dry, flat, and uninteresting.
3.
) Never mislead a reader with your headline.
The headline should be completely relevant to the article itself.
If it is not then you run the risk of losing the reader because they will equate your articles with dishonesty.
Don't get me wrong here.
There is nothing wrong with writing a powerful or catchy headline.
In fact those kinds of headlines will greatly aid in getting your article read.
Just be honest.
If you are not, how many more of your articles do you think you readers will open? Establishing yourself as an expert in your field, instilling reader loyalty, trust, and credibility is something that takes time and persistence to achieve.
However, if you waver in the quality of your articles, talk down to your audience, or mislead with headlines you will find that it is a very easy thing to lose.
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