Are you struggling to constantly come up with new Marketing Insurance Ideas for your agency? Which leads the question of why you are in this crazy insurance industry to begin with? I know I have sat back and tried to figure out what this whole thing was all about.
When you entered this business, you believed that anyone could do this and it would be great, because you collect on monthly residual commissions.
Then you learn that this is a Marketing business where you have to be a great personal salesman.
So how do you come up with all the new marketing ideas? To start, you need to see what other people are doing, modify their strategies and make yours better.
The only problem with this is that you need to figure out what they are doing, develop you own plan, learn how to do the individual activities and then implement them.
Well, this usually takes a lot of time.
To resolve this problem, you need to get online and find a resource that actually has video's that can walk you through the top Insurance Marketing Sales Strategies.
Insurance is an aggressive field full of agent competition and big company competition, which may result in agent and company deception to customers.
Much more challenging, is the community that does not understand the incredible importance of insurance.
So to begin with, you need to establish yourself as an ethical and knowledgeable insurance agent.
Building trust right away with prospects and customers will go a long way.
To start your systems, you need to establish your own agency website.
If your company offers a website, take it, but you need to have your own individualized agency site.
The purpose is so you can put resources and information on it that your customers will actually use.
Most importantly, the website needs to have an Opt-In Form, where you will give prospects something in return for their names and email.
You need to build a list!!! This is the number one item when you are putting together your insurance marketing ideas.