4 Steps to an Awesome Social Media Marketing Presence
Social media marketing is an art form.
In fact, if you suffer from any from of attention deficit disorder, social marketing is going to be a bit hard for you! At any rate, what you need is a good plan of attack for your marketing efforts.
What I want to do is take you through a quick list of steps that you should consider when you plan your next social marketing campaign.
Where is your target market already? In order to market effectively, you need to know where your customers are hanging out already! You wouldn't advertise your retirement planning service on Facebook, would you? If people are already gathering in one specific place, say Twitter or LinkedIn, wouldn't it be smart to market in that same space? How can you get in front of them? Setting up social media profiles is easy.
In most cases, you just offer up your name and email address.
Establishing a rock solid presence in social media is the hard part! You'll have to invest some time into learning the best practices.
But did you know that you can actually put ads and classifieds in lots of the social networks? Moving friends and followers to leads lists After you figure out which social networks to attack and set everything up in your profiles, you're going to want to start moving people onto your 'leads lists.
' This might sound easy to do, but it's the most tricky.
The last thing you want is to sound spammy or post all kinds of self-promotional links.
That's the easiest way of getting unfollowed and unfriended.
One ratio I like to use is 7-to-1.
That's seven messages or links per every one self promotional link.
I've tested many variations and versions and 7-to-1 seems to work well.
Selling to your new leads Now, with your new leads in your sales funnel, sell to them as you normally do! In time, your new social leads will start to convert into clients.
Remember though, social media followers are a bit more finicky than real leads.
Expect your conversion rates to drop a little.
Summary Social media is going to revolutionize social marketing in the next couple years.
The key is how you approach your campaigns.
If you think about these four steps, your job will be a lot easier.
I want you to be on the cutting edge early because it's effective and free! In this economy, every little bit helps.
In fact, if you suffer from any from of attention deficit disorder, social marketing is going to be a bit hard for you! At any rate, what you need is a good plan of attack for your marketing efforts.
What I want to do is take you through a quick list of steps that you should consider when you plan your next social marketing campaign.
Where is your target market already? In order to market effectively, you need to know where your customers are hanging out already! You wouldn't advertise your retirement planning service on Facebook, would you? If people are already gathering in one specific place, say Twitter or LinkedIn, wouldn't it be smart to market in that same space? How can you get in front of them? Setting up social media profiles is easy.
In most cases, you just offer up your name and email address.
Establishing a rock solid presence in social media is the hard part! You'll have to invest some time into learning the best practices.
But did you know that you can actually put ads and classifieds in lots of the social networks? Moving friends and followers to leads lists After you figure out which social networks to attack and set everything up in your profiles, you're going to want to start moving people onto your 'leads lists.
' This might sound easy to do, but it's the most tricky.
The last thing you want is to sound spammy or post all kinds of self-promotional links.
That's the easiest way of getting unfollowed and unfriended.
One ratio I like to use is 7-to-1.
That's seven messages or links per every one self promotional link.
I've tested many variations and versions and 7-to-1 seems to work well.
Selling to your new leads Now, with your new leads in your sales funnel, sell to them as you normally do! In time, your new social leads will start to convert into clients.
Remember though, social media followers are a bit more finicky than real leads.
Expect your conversion rates to drop a little.
Summary Social media is going to revolutionize social marketing in the next couple years.
The key is how you approach your campaigns.
If you think about these four steps, your job will be a lot easier.
I want you to be on the cutting edge early because it's effective and free! In this economy, every little bit helps.
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