Web 2.
0 is growing rapidly.
Everyday there are new applications and tools being introduced.
For those of us that create our income and live in this Web 2.
0 world, this is very exciting.
The question is how can we create even more new opportunities for ourselves in the world of New Media and Social Networking that make up Web 2.
0? The new opportunities may just be found in the world of "brick and mortar" businesses and corporations.
These businesses still conduct their routines withthe old style media and advertising models.
These businesses are ripe to be led to the tools available in the social space of Web 2.
0.
Online, we have all seen the people looking for their 15 minutes of fame through YouTube and other such sites.
Some of these people leave dignity and smarts at the door and put some pretty outrageous things online for all to see.
Yes, we have all seen this, but what do not always see is that even these folks that seem to lack any common senseare very web savvy.
Also, these people are becoming immune to the old-style ways of media and advertising models.
Online in the new media and social networking world, everything is a conversation.
People online, whether young or old, silly or smart, all of us actually, are part of the continuing online conversation.
Old-style media and advertising is about controlling trends and speaking, or in some cases preaching, at the consumer.
New Media style is all about talking "with" the consumer, and thus making them part of the marketing.
So how can we in the Web 2.
0 community bring these companies into the world of social and new media? We have to step out of our comfort zone and be willing to approach and educate these companies about the power of the new online tools available.
Many businessesalready have a presence online, but they have simply taken their old-style ways and moved them onto the web .
The first business in every niche that embraces the processes of Web 2.
0 will gain an almost insurmountable lead over their competitors.
That is not to say that there is not room for all businesses, I just mean that the business that takes the risk of changing the old-style ways to embrace Web 2.
0 themes will reap the greatest rewards.
We, whether you are a New Media producer and blogger likemyself, a social networking expert, or an application creator, are in a unique position to create opportunities for ourselves by bringing these tools to the companies.
By teaching them the power of new media and social networking, we not only helpthese businesses to grow in the new direction of Web 2.
0, but create new income streams for ourselves at the same time.
The business that embraces things like Facebook, YouTube, Twitter, Podcasting, and all the other great tools of Web 2.
0, and then creates their own interactive social space on the web will add a whole new dynamic to their operations.
We have to get to work now, getting pitches ready, getting our tools in order, getting ready to bring all this information to the brick and mortar companies.
This is our opportunity to shine.
Education is great, perseverance is also a key ingredient, but creativity is the way to true achievement.
So let's get creative and usher in this new world ofWeb 2.
0 "Social Business".