There are numerous products in Clickbank but are you promoting those that are making money or are you still hanging to a product that is not converting.

The worst thing that can happen is you are promoting a product that are experiencing a lot of returns or products that are not selling well.

Therefore you must learn how successful affiliate marketers choose the products to promote.

1) First of all, you need to know where to find the information regarding the number of return for the product you are interested to promote. The best place to do that is cbtrends.com. I use this platform to search for more information other than that provided by Clickbank.

2) High gravity does not always mean good conversion. Affiliate marketing is a demand creation market, it is through the large scale promotion by affiliates at the same time that usually result in huge sales for that period. This is especially true during product launch period where all marketers are promoting similar product at the same time to create the demand. It is during this demand creation period where 80% of products sales are made. Once it is over, there is only 3 to 4 sales everyday as the market is already cold. Therefore you need to know roughly when the product is launched so that you can gauge if there is still a market for this product.

3) The quality of the sales letter. There is nothing more worrying for any affiliate than promoting a product with lousy sales letter. It can be lousy in term of copywriting or in term of website design. Therefore you should only promote stuffs that you yourself will be tempted to buy.

These are usually the 3 main criteria I used to select Clickbank products and I hope it is of use to you as well.