2012 was a great year in many respects.
We had the Olympics in London, NASA finally landed curiosity on Mars and Psy released Gangnam Style.
2012 was also unofficially the last year a company could go by with just 'having' a company page on Facebook.
You know those pages where one employee got singled out and via searches through old company pictures and Google images stitched together their page.
Get ahead Company pages were first introduced in 2009 when they took over from groups and limited attention was paid besides from fortune 500 companies.
Smaller enterprises usually only focused on tailor-targeted ads.
Today the year is 2015 and while curiosity is still driving around the red planet, there are no longer any excuses for not having a great looking company page on Facebook.
Complete with great graphic designs and a written down strategy.
Today more than 30 million company pages exist.
This means that your competitors are all there so naturally next step is doing it better than them.
The positive incentive is that Facebook company pages are being viewed, and the good ones receive a lot of user engagement.
80% of consumers say they are more likely to try a product if suggested by a Facebook friend.
Don't miss out.
Here are three must take steps to get your Facebook company page up to speed; · Hire a graphics design company to get the basics looking sharp.
Banner, thumbnail picture and 4-5 standard posts you can change easily (like product offers) are a must have.
· Write down a monthly post overview.
To organize what, when and why you post what you do.
If you have offers, new products or general updates remember to share on Facebook and link to your website.
· Dedicate a person to keep an eye out for questions.
User engagement is key and you don't want to annoy potential customers by not answering.
it doesn't have to take up more than a few minutes a day.
Hire the pros For some smaller enterprises or privately owned companies, working with inbound marketing is much cheaper as it let potential customers find their own way to your site or Facebook page.
However, this is not a business critical task and you may already have plenty of tasks to fill your day.
Based on my experience, I would always recommend having a company do the Facebook pages strategy and Facebook design work for you.
Some companies offer services such as Facebook design packages and social media tools that will do most of the work for you.
And these come in all price ranges.
So even if you are just starting out with a small budget, there is a Facebook design and strategy package waiting for you.
Take advantage of word of keyboard As we all know, Facebook is very interested in creating very close online societies.
This is why they put so much emphasis on showing what your friends like, share and comment on because such content is likely relevant to us.
And this pose both a challenge for companies who want to do online marketing on Facebook but also a great opportunity.
The challenge being that as low as 11.
3% of posts are shown to your followers according to some surveys and without increased organic reach via likes, shares and comments your posting will be a waste of resources.
This is why a monthly post overview comes in handy and so does Facebook design packages or Facebook strategy packages since this will increase your chance of catering to your target groups desires and grow your reach exponentially.
Upgrading your company's inbound marketing should be on your to do list yesterday.
Catch up and eventually get ahead by following the guidelines mentioned above.