Effective Article Marketing for Today"s Online World
Effective article marketing can be one of the single best ways to drive traffic to any website.
Imagine how your online businesses would change if you were in control of traffic! If you've got traffic you can figure out the rest.
You can figure out, for instance, what to sell, and how to sell it.
But if you don't have any traffic, you can't do any of this stuff.
Online, traffic really is king! Let's talk about effective ways to get that great article marketing traffic! The first thing you need to figure out is what keyword phrases to optimize your articles for.
A keyword phrase is a sting of text that people use to type into Google to find stuff.
(Not only Google, but any search engine.
) If you know the keyword phrases people are already using, then you can easily target these phrases in your article.
Done right, your article will actually show up on page one whenever someone Google's that phrase, and you will naturally get a percentage of those clicks through to your site.
So, how do you actually optimize an article? Well, it's not really that difficult, especially if you're interested in effective article marketing.
You put the keyword phrase in the first 90 characters of your article, in the body of the article about 1% of the time, and finally near the end of the article.
Oh, one more thing! Try to get the keyword phrase in your title, preferably pushed over to the left.
Guess what this article is optimized for? That's right! Effective article marketing.
The next thing on your agenda is link your article to your site.
This is normally done with hyperlinks in your article's bio box.
Your bio box needs to read as a continuation of your article, by the way.
Those bio boxes that read so and so is a professor of whatever, just lose readers.
Do something like "To learn more about blah blah blah...
" That way your reader will naturally slide from the article to the bio box and also want to click on the link as a natural occurrence.
One more thing you need to think about is where to publish your article.
Of course, EzineArticles, which is the premier article directory in the world.
You can publish elsewhere.
And you can publish in your own blog.
You don't want to just publish the same article over and over again.
If you want a particular article on many different sites, just take a few moments and rewrite it.
Imagine how your online businesses would change if you were in control of traffic! If you've got traffic you can figure out the rest.
You can figure out, for instance, what to sell, and how to sell it.
But if you don't have any traffic, you can't do any of this stuff.
Online, traffic really is king! Let's talk about effective ways to get that great article marketing traffic! The first thing you need to figure out is what keyword phrases to optimize your articles for.
A keyword phrase is a sting of text that people use to type into Google to find stuff.
(Not only Google, but any search engine.
) If you know the keyword phrases people are already using, then you can easily target these phrases in your article.
Done right, your article will actually show up on page one whenever someone Google's that phrase, and you will naturally get a percentage of those clicks through to your site.
So, how do you actually optimize an article? Well, it's not really that difficult, especially if you're interested in effective article marketing.
You put the keyword phrase in the first 90 characters of your article, in the body of the article about 1% of the time, and finally near the end of the article.
Oh, one more thing! Try to get the keyword phrase in your title, preferably pushed over to the left.
Guess what this article is optimized for? That's right! Effective article marketing.
The next thing on your agenda is link your article to your site.
This is normally done with hyperlinks in your article's bio box.
Your bio box needs to read as a continuation of your article, by the way.
Those bio boxes that read so and so is a professor of whatever, just lose readers.
Do something like "To learn more about blah blah blah...
" That way your reader will naturally slide from the article to the bio box and also want to click on the link as a natural occurrence.
One more thing you need to think about is where to publish your article.
Of course, EzineArticles, which is the premier article directory in the world.
You can publish elsewhere.
And you can publish in your own blog.
You don't want to just publish the same article over and over again.
If you want a particular article on many different sites, just take a few moments and rewrite it.
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