One of the most popular networking websites is Facebook, which only used to be available to students in colleges.
Now it is wide open to everyone and is exploding off the charts.
This site is trafficked by individuals of all ages and countries and has a lot more options like video uploads, photo albums and many new applications.
If you want your business to be recognized, this is the place for you.
MySpace is a great resource for meeting new people and making friends online.
It is very similar to Facebook, but there is more of a focus on the site for musicians who are trying to share their music with their fans.
By placing links to helpful articles on MySpace to your website, will give your visitors a reason to visit and learn more about your company or business.
Joining forums that are related to your business is another good way of social networking.
Look for forums that your customer might be searching for to learn more about the products you provide.
Set an hour a side each day to go out and read peoples comments and respond when appropriate.
When you start getting to know people, it will build your credibility and drive more traffic to your site.
Social networking is not an opportunity to overwhelm people with your services or products.
Instead, think of it as a way to relate to your customers and find out if there are better ways in which to serve them.
This is a great opportunity to really find out what people are saying and looking for.