Social Media - 6 Giants That Can Be Used For Business Growth
There are many facets to this media explosion that we call 'social marketing.
' Here are 6 of the biggest and most popular ones that can get you started in establishing a presence on the web to build your business.
They are broken down into different categories: content sharing, article marketing, book marketing, social sites, blogs and websites, and video sharing.
#1 Content Sharing - Squidoo/HubPages Squidoo is a community website that allows users to create pages (called lenses) at no cost, on subjects that are of interest to them.
Lenses are interactive, and can contain Flickr photos, Google maps, blogs, eBay auctions, YouTube videos, and other links.
Squidoo is in the top 200 most visited sites in the world, and in the top 50 most viewed in the United States.
It has donated hundreds of millions of dollars to charity.
Some Of The Benefits of Squidoo: 1.
Squidoo lenses get indexed very quickly.
It is not uncommon to make a lens and find it in Google search returns in 48 hours, unlike new websites that have to wait months to be indexed by Google.
2.
Google LOVES Squidoo because it offers valuable content on various subjects.
Most lenses will climb to the top of the results and rank highly for their keywords -given that the lens is made properly and contains interesting and valuable information.
3.
Squidoo shares revenue from advertisements with it's lensmasters.
(Yes, you can make money from your Squidoo lenses).
Don't count on paying off your mortgage just yet though, it takes time and experience to master writing Squidoo lenses that reap monetary rewards.
(I have heard that Squidoo is undergoing some changes internally, so I would advise that you try HubPages instead...
) #2 Article Marketing - EzineArticles Article marketing is a cheap and effective type of advertising in which businesses write short articles related to their respective industry.
It is a critical part of any successful internet business plan and is an surprisingly effective way to get traffic-building back links.
Article marketing is the practice of posting keyword-focused articles on article sites (such as EzineArticles) that then syndicate your content.
The article delivers information that will allow your reader to visualize the outcome and take action.
#3 Bookmarking - Digg "Bookmarking"' is short for '"social bookmarking"'.
Social bookmarking websites like del.
icio.
us and Digg allow users to store their internet bookmarks (personal links to sites they like) on the web.
Traditionally, people kept their track of their bookmarks in their web browsers (your browser probably has a '"Bookmarks"' menu above this page), but this has drawbacks.
It means that the user can't see her bookmarks when she is at another computer, and it means her friends can't see her bookmarks either - even if she wants them to be able to.
Social bookmarking sites solve these problems by letting users store and view their bookmarks as web pages.
Users can choose to share their bookmarks with their friends, coworkers, or even with the whole internet.
Most social bookmarking sites are free of charge and have various ways to make bookmarking quick and easy.
#4 Social Sites - Facebook and Twitter Facebook is a free-access social networking website where users can join networks organized by city, workplace, school, and region to connect and interact with other people.
People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.
Twitter is another free social networking and micro-blogging service that enables its users to send and read (in real time) other users' updates known as tweets.
Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).
Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them.
For business, Twitter can be used to broadcast your company's latest news and blog posts, interact with your customers, or to enable easy internal collaboration and group communication.
#5 Blogs and websites - Squarespace, WordPress and SBI Anyone can create their own blog or website using these services.
They have their own tutorials and instructions that even the novice computer user can understand.
Squarespace and SBI (Site Build IT!) are website platforms where you can create your own website, while WordPress is a blogging platform.
#6 Video sharing - YouTube YouTube is a video sharing website where users can upload, view and share video clips at no cost.
If you have a business, YouTube is a great tool for relaying information about your product on the web.
This is also a great way to run ongoing information about new products or services.
If you are looking for cheap ways of advertising this is the way to go.
These 6 giants of social media can take your business to new heights and establish a presence for you on the worldwide stage of the internet.
' Here are 6 of the biggest and most popular ones that can get you started in establishing a presence on the web to build your business.
They are broken down into different categories: content sharing, article marketing, book marketing, social sites, blogs and websites, and video sharing.
#1 Content Sharing - Squidoo/HubPages Squidoo is a community website that allows users to create pages (called lenses) at no cost, on subjects that are of interest to them.
Lenses are interactive, and can contain Flickr photos, Google maps, blogs, eBay auctions, YouTube videos, and other links.
Squidoo is in the top 200 most visited sites in the world, and in the top 50 most viewed in the United States.
It has donated hundreds of millions of dollars to charity.
Some Of The Benefits of Squidoo: 1.
Squidoo lenses get indexed very quickly.
It is not uncommon to make a lens and find it in Google search returns in 48 hours, unlike new websites that have to wait months to be indexed by Google.
2.
Google LOVES Squidoo because it offers valuable content on various subjects.
Most lenses will climb to the top of the results and rank highly for their keywords -given that the lens is made properly and contains interesting and valuable information.
3.
Squidoo shares revenue from advertisements with it's lensmasters.
(Yes, you can make money from your Squidoo lenses).
Don't count on paying off your mortgage just yet though, it takes time and experience to master writing Squidoo lenses that reap monetary rewards.
(I have heard that Squidoo is undergoing some changes internally, so I would advise that you try HubPages instead...
) #2 Article Marketing - EzineArticles Article marketing is a cheap and effective type of advertising in which businesses write short articles related to their respective industry.
It is a critical part of any successful internet business plan and is an surprisingly effective way to get traffic-building back links.
Article marketing is the practice of posting keyword-focused articles on article sites (such as EzineArticles) that then syndicate your content.
The article delivers information that will allow your reader to visualize the outcome and take action.
#3 Bookmarking - Digg "Bookmarking"' is short for '"social bookmarking"'.
Social bookmarking websites like del.
icio.
us and Digg allow users to store their internet bookmarks (personal links to sites they like) on the web.
Traditionally, people kept their track of their bookmarks in their web browsers (your browser probably has a '"Bookmarks"' menu above this page), but this has drawbacks.
It means that the user can't see her bookmarks when she is at another computer, and it means her friends can't see her bookmarks either - even if she wants them to be able to.
Social bookmarking sites solve these problems by letting users store and view their bookmarks as web pages.
Users can choose to share their bookmarks with their friends, coworkers, or even with the whole internet.
Most social bookmarking sites are free of charge and have various ways to make bookmarking quick and easy.
#4 Social Sites - Facebook and Twitter Facebook is a free-access social networking website where users can join networks organized by city, workplace, school, and region to connect and interact with other people.
People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.
Twitter is another free social networking and micro-blogging service that enables its users to send and read (in real time) other users' updates known as tweets.
Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).
Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them.
For business, Twitter can be used to broadcast your company's latest news and blog posts, interact with your customers, or to enable easy internal collaboration and group communication.
#5 Blogs and websites - Squarespace, WordPress and SBI Anyone can create their own blog or website using these services.
They have their own tutorials and instructions that even the novice computer user can understand.
Squarespace and SBI (Site Build IT!) are website platforms where you can create your own website, while WordPress is a blogging platform.
#6 Video sharing - YouTube YouTube is a video sharing website where users can upload, view and share video clips at no cost.
If you have a business, YouTube is a great tool for relaying information about your product on the web.
This is also a great way to run ongoing information about new products or services.
If you are looking for cheap ways of advertising this is the way to go.
These 6 giants of social media can take your business to new heights and establish a presence for you on the worldwide stage of the internet.
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