Real Madrid Football Club And Football Sponsorship
Real Madrid is one of the richest clubs in the world in terms of overall turnover, in the last financial year 2011-12 turning over five hundred and thirteen euro's but this has not always been the case, the club itself was first formed in 1902, they have always wore a white kit, the actual word Real is Spanish for Royal and in 1920 the then king Alfonso allowed them to display the royal crown as their emblem.
In the 1950s Real Madrid were about to change in the eyes of the rest of Europe, they were building a side that was and still is one of the most domineering football teams, they had players such as the famous Alfredo Di Stefano who skills dazzled the rest of Europe, during this time when football was primarily a working man's sport no one would buy replica football shirts, the main reason for this is that the shirts were plain white with only the club crest on them also money was very tight during the 1950s due to the war not long being over and most European Countries were busy rebuilding offices, factories and houses, it was not until around the 1970s when top companies realised that they could make a lot of money by making the replica football shirts and replica kits.
Famous Sponsors Of Real Madrid
A team such as Real Madrid will attract some of the World's largest sponsor's as the sales of replica football shirts and football kits are growing year on Zanussi the makers of washing machines and fridge freezers were Real Madrid's first shirt sponsor in 1982, this campaign went on for three seasons before Parmalat the Italian food and dairy producers took over, as time went on Real Madid changed their shirt sponsor to Teka in 1992 and this deal lasted until 2001 when Real Madrid used their own website to promote themselves on the front of the shirts, in 1992 Real Madrid then signed a four year contract with mobile telephone manufacturer Siemens since then betting company Bwin have been their sponsors which shows the amount of money that the larger companies are willing to pay to be associated with large football teams such as Real Madrid.
Choosing a Team to Sponsor
It does not matter which team that the large companies choose to sponsor, the main request from the football supporter that follows that team is that they do well, when going to a Real Madrid football match or watching them on the television the football supporter will be wearing their favourite football shirt or replica kit, with the large amount of money that is being paid by all of the sponsors it is important to the football supporter that the team is playing well and winning and then they can wear their kit with pride and show their friends that the team that they follow is a winning team.
In the 1950s Real Madrid were about to change in the eyes of the rest of Europe, they were building a side that was and still is one of the most domineering football teams, they had players such as the famous Alfredo Di Stefano who skills dazzled the rest of Europe, during this time when football was primarily a working man's sport no one would buy replica football shirts, the main reason for this is that the shirts were plain white with only the club crest on them also money was very tight during the 1950s due to the war not long being over and most European Countries were busy rebuilding offices, factories and houses, it was not until around the 1970s when top companies realised that they could make a lot of money by making the replica football shirts and replica kits.
Famous Sponsors Of Real Madrid
A team such as Real Madrid will attract some of the World's largest sponsor's as the sales of replica football shirts and football kits are growing year on Zanussi the makers of washing machines and fridge freezers were Real Madrid's first shirt sponsor in 1982, this campaign went on for three seasons before Parmalat the Italian food and dairy producers took over, as time went on Real Madid changed their shirt sponsor to Teka in 1992 and this deal lasted until 2001 when Real Madrid used their own website to promote themselves on the front of the shirts, in 1992 Real Madrid then signed a four year contract with mobile telephone manufacturer Siemens since then betting company Bwin have been their sponsors which shows the amount of money that the larger companies are willing to pay to be associated with large football teams such as Real Madrid.
Choosing a Team to Sponsor
It does not matter which team that the large companies choose to sponsor, the main request from the football supporter that follows that team is that they do well, when going to a Real Madrid football match or watching them on the television the football supporter will be wearing their favourite football shirt or replica kit, with the large amount of money that is being paid by all of the sponsors it is important to the football supporter that the team is playing well and winning and then they can wear their kit with pride and show their friends that the team that they follow is a winning team.
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