3 Handy Ready-To-Use Resources to Boost Your Online Business
How much success do you think somebody would have by selling a new vehicle moved by liquid gold and which could get to 50mph max?
Okay, "liquid gold" might have been a little too much, but the big question about that new kind of vehicle would be: why? Why would I use such a vehicle when there's a whole bunch of better, cheaper and more efficient stuff available today?
All right, it might have not been the best metaphor ever, but I guess you got the point: the wheel should not be reinvented. Period.
There are a lot of essential things to a business you can either do from scratch or use ready-to-go alternatives. And I'm still amazed at how many people choose to do some things from scratch, reinventing the wheel - when some available alternatives are more efficient, more stable and, best of all, free.
1) Templates
Unless you're running a huge multinational company, you don't need to make your website design. There are a lot of template resources websites all over the Internet where you can get some beautiful, professionally-made website layouts for your website for free, as long as you leave the author's name and website on the footer. Hey, many web designers demand the same if you pay them to make one for you.
2) Analytics
How to know the number of visitors you have, where they came from, how much time they spent on your website, the pages they visited, and a lot more about their profile?
You don't need to hire a company to do this. You can do it using a free Analytics tool. The most famous and used is Google Analytics, which is used by most big guys from the Internet, but there are other good alternatives like Piwik.
With this data you can take the right decisions about your business to handle every kind of situation you wouldn't even know there were.
3) Blogs
What, blogs? Oh, yeah. I'll tell you why. Many companies want customers to stay up to date with their news and offers, so they create of pay for a big bad news system on their websites.
Well, folks, most people don't find it attractive. Blogs are attractive. When you build a blog for your company, you'll look modern and updated, and your customers will like it. And you can do it for free through sites like Blogger or using software like Wordpress.
Those 3 simple things will save you a lot of time, money and boost your sales.
Okay, "liquid gold" might have been a little too much, but the big question about that new kind of vehicle would be: why? Why would I use such a vehicle when there's a whole bunch of better, cheaper and more efficient stuff available today?
All right, it might have not been the best metaphor ever, but I guess you got the point: the wheel should not be reinvented. Period.
There are a lot of essential things to a business you can either do from scratch or use ready-to-go alternatives. And I'm still amazed at how many people choose to do some things from scratch, reinventing the wheel - when some available alternatives are more efficient, more stable and, best of all, free.
1) Templates
Unless you're running a huge multinational company, you don't need to make your website design. There are a lot of template resources websites all over the Internet where you can get some beautiful, professionally-made website layouts for your website for free, as long as you leave the author's name and website on the footer. Hey, many web designers demand the same if you pay them to make one for you.
2) Analytics
How to know the number of visitors you have, where they came from, how much time they spent on your website, the pages they visited, and a lot more about their profile?
You don't need to hire a company to do this. You can do it using a free Analytics tool. The most famous and used is Google Analytics, which is used by most big guys from the Internet, but there are other good alternatives like Piwik.
With this data you can take the right decisions about your business to handle every kind of situation you wouldn't even know there were.
3) Blogs
What, blogs? Oh, yeah. I'll tell you why. Many companies want customers to stay up to date with their news and offers, so they create of pay for a big bad news system on their websites.
Well, folks, most people don't find it attractive. Blogs are attractive. When you build a blog for your company, you'll look modern and updated, and your customers will like it. And you can do it for free through sites like Blogger or using software like Wordpress.
Those 3 simple things will save you a lot of time, money and boost your sales.
Source...