Cutler And Gross Sunglasses
Cutler and Gross sunglasses are not about being overly complicated. There are actually no obnoxious branding or logo's on the external part of their frames, however they capture your eye using a "quiet elegance, and a firm and graceful classicism". The brand adheres to the same principles today as it has for over four decades, and for which it is globally renowned: unsurpassed quality and timeless aesthetics.
While a large number of designer frames are produced in higher quantities using slight injection molding tactics, the manufacturing process that Cutler and Gross employs is both high-priced and time intense; there are no short-cuts taken and no feature over looked.
"The Cutler and Gross frames are cut from sheets of acetate and then the rough cut goes into a polishing process where we first tumble the frame fronts and temples in a wood barrel for 3-4 days with resin chips and olive oil. The tumbling smoothes the surface of the frames and prepares for the hand polishing, without removing too much of the sharpness of the frame. Every hole is hand drilled and the pins and hinges are screwed by hand, no glue is used in the frame building process that takes 3 weeks."
This manufacturing process has become a lost art today A pair of Cutler and Gross sunglasses or reading glasses is made to keep working for a lifetime, "The real McCoy" not just another developer decoy.
This year their spring and summer collection are branded as "THE MERMAID AND THE OFFICER", which symbolically represents romance and enticement. Prompted by the lyrics of Tim Buckley's classic 'Song To The Siren', they reveal us their smoother side. "Dreamy ocean hues of seaweed green, glittering blues and blacks, nude net and sand all for the Mermaid to entice her Officer, who in return compliments her in emerald green, Smokey quartz, petrol and of course the classic and chic dark tortoise shell, but this time with a brand new matte finish."
Cutler and Gross have certainly captivated us with a collection and campaign in which you can practically smell the sea breeze and feel the warm summer sun....