Because of the many diverse factors that contribute to the effectiveness of the drive of your article, you are required to bring altogether different points in order to continue enticing people to read your article, not just breeze through them, but thoroughly read them because of their useful and up to date content and eventually discover in themselves that they need more and that drives them to click on the link in your resource book to learn more on what you have to offer for them.
Let us all discuss these factors so that you can use them in your goal to boost your click through rates in your article marketing efforts.
First off, as what is being preached by many article and advertising experts (and I fervently subscribe to the idea), the content of your article ranks first on the things that you need to fix in order to entice and capture the right kind of audience - the paying kind, and the right kind of content banks on being up-to-date, true, direct to the point, concise and devoid of any time-consuming information that does not really help at all, and current (what's hot).
People will be surely coming for more if you have established yourself as an expert on a particular field of interest by making sure that you come up with great content, and at the same time you score some good points with the search engines because of the many relevant links that you will have also due to the good content that you created.
After content comes the choice of keywords and keyword phrases and the reason why it is vital click through rate boosting goals is that the right keywords can help you write articles around issues that are current and that people are actually on the lookout for, at the same time, avoiding keywords that are embroiled in high competition can greatly help your article get higher ranking.
If you really want your online marketing business to succeed, you need to focus on this specific aspect of your business and follow the instructions to a T since many have been disappointed on the results that they got since they did not pay much attention to the keywords and the role that they play in a triumphant online marketing scheme.
Now if your content is well-researched and the delivery is just right - interesting and not monotonous yet the way it is written does not compromise the integrity of the information or data that you supplied, and if you have chosen and placed your keywords smartly, the next thing that you need to put a spotlight on is the article title.
Your article title has to be snappy, attention-grabbing, and should contain your keyword so that the searchers would know outright what your website is all about, reel in the people who are truly interested and help you avoid those who click because they thought your website was about something else.