Where Did All the Magic Go? It"s Always Been There, But Often Overlooked By Corporations

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In the world of show-biz, we could be right to associate Magic with the likes of Los Vegas, Television Shows, a Television series, and even the children's suburban birthday parties.
There's probably not to many people out there that aren't 'mystified by Magicians and their 'magic'.
Watching a Magician can take us out of our 'reality world' and put us on 'another' planet from a few minutes to a few hours.
And there's probably one thing we're ALL doing when being mystified by these gifted artists is "How Do/Did They Do It"? But if you think about it, that same question can be asked by a multitude of the population when they read news stories about corporate companies who have been successful in a particular product launch, invention, unique strategy, or recognized for great service and other achievements that can be beneficial to millions.
And then, on the other side of the coin, the very same question can be asked when companies take a walk on the 'dark side', ie, hacking, fraud, deceit or just being plain rotten eggs! How Do/Did They Do It? (Or get away with it?) Regardless of whether a corporate's intentions are good or bad, it could very well be assimilated with their Special Brand of Magic, which could then be watered down to whether it was 'White' or 'Black Magic'! Nonetheless, it's hard to argue that every business large or small is performing their special brand of 'magic' which we all hope and generally perceive as being good for all.
So where does the Magic that's performed by genuine practicing magicians and Business/Corporate come into the equation? Or perhaps another way of putting it is "When was the last time you went to a business or corporate function and, for a part of the time whilst there, you were entertained, dazzled, mystified and simply stunned by a 'top-notch' magician"? Often, Sometimes, Rarely, Never? I think, for the majority of those attendees at those Business/Corporate events the answers would fall into the latter 2 categories...
Rarely or Never! So why? Have corporate event organizers forgotten (or for that matter) not realized the power of hosting a Magician come performer and entertainer as part of their event over other entertainment acts/performers? It really doesn't matter what a Business or Corporate organize as part of a special occasion event, (ie, Birthday, Christmas, Product/Service Launch, Retirement Party, Trade show, etc, etc, etc) a great Magical Performer can just about ALWAYS fit into the theme of an event.
When a magician hits center 'stage' at an event, I'll bet that everyone stops chatting among themselves, puts off going to the bathroom, suddenly interrupts that out of office negotiation, stops eyeing off that pretty new office girl (or guy), and begin to have fits of laughter and/or release huge sounds of intrigue! One thing's for sure...
ALL eyes are glued to the Magical Moment! I mean who is going to miss out on trying to work out How Did/Does he do it? Who is going to miss out on being taken to that other 'planet' of mystery and illusion for a minutes? The answer is probably, no one! Magic is one of the rare performances that can take us to the unknown.
It has the ability to captivate us more than almost anything known to man.
It can make us laugh, be horrified, shocked, amazed, stunned and even momentarily mentally paralyzed all within seconds of each other.
Many I'm sure hold Magicians who are also great performers and entertainers in absolute awe.
They are a special breed all on their own But there is ONE catch! If the Magician's acts 'suck', has a personality like a brick, or is about as worse an actor as you've ever seen, then the statements made in the last 2 paragraphs just got thrown out the window! So whilst a Magician can be a VERY powerful addition to virtually any Corporate event, commonsense of course prevails when the time comes to choosing a Magician that everyone will talk about for months and years ahead after the event! Of course, check out things like: • The type of past events performed at? • Companies they've performed for? • What was the audience feedback? • Times invited back to the same company? • Videos of performances • Type of acts performed? • Personal references? Naturally, cost is important, but a good Magician is worth paying a little more for, for obvious reasons.
An event organizer, whether they be the professional outfit specializing in this industry, or the office secretary who's been entrusted with pulling a special event together, a good Magician is certainly worthy of serious consideration because, regardless of a Business's or Corporate's own "special magic" all can embrace the great 'white' magic when planning their event!...
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