If you're only focusing on making a sale online, why is trust such a key issue in many marketing articles today? It's really simple: people want to buy from people they can trust.
They don't want to be tricked into some sort of money-making scam that they will regret for the rest of their lives.
Therefore, it is important that you are able to establish for yourself, and for your website, an online identity that will set you apart from the rest of your competition.
Having people identify with you and be convinced by your credibility is the goal, the ultimate prize after writing all those intensely keyword-drenched marketing articles.
How do you do this? Establish a voice for yourself.
Look at your company vision and mission.
What sort of message do you want to spread to your target market? Second, what is your target demographic? What are their key needs and wants, and how should you state your message in the articles in such a way that speaks at their level and grabs their attention right away? These are just some of the questions that you need to ask yourself in order to write and create an online presence that will see your website through in the years to come.
This may require some research on your part, especially when it comes to getting to know your target market, but it is a good investment of your time and resources, as a steadfast knowledge of who you are writing to and for will determine how many of your desired market will identify you as their key source of information.