Many online marketers use article marketing as a way to gain more exposure on their website.
Most people write articles as a way to improve website traffic so they can make more money.
Why article marketing is a great way to generate traffic to your website Every article that you published will has the author byline or the link to your website placed in the resource box so that people who eventually read it will know where to go next if they have interest to your expertise.
With article marketing, people will view you as an expert in your niche and that's means you have credibility.
Although you have little knowledge on the niche you are promoting, but with a small fee, you can always hire other people to write some quality articles for you.
Assuming you as an affiliate marketer promoting crocheted tote bags online.
You write some articles on tote bags topic and have it published on various directories; people who are searching for the topic you wrote about may find your articles.
If the readers see that you have the product that they want, they will click the link to your website.
In a sense, your article has just directing visitors to your Affiliate Marketing Business, who can eventually become prospect.
Do you want to know what will happen if others republish your articles? Articles published on free article directory give the Publishing Rights to others if they want to use your articles in their websites or newsletters on the condition that they must leave the article, author's byline and links completely intact.
By this condition, your website will gain more exposure, considering other website will be sharing their traffic with you too.
You can get lots of free traffic with article marketing if it's done right.
With this method, you can boost your ranking on search engines result pages too, and that is the beauty of article marketing.