Article Marketing: What Approach Is Preferred?
One brilliant way to promote your websites or build your reputation is via article marketing. The concept is that you submit articles to article directories and blogs with links to your web pages. There are basically three principal ways to use article marketing for promotion. Articles can be used to generate online traffic directly, or they can be used to greatly enhance website rankings through search engine optimization (SEO), or they could be used in both ways.
Using Article Marketing For Targeted Traffic
Articles may be used largely to generate web traffic. When used mostly for obtaining web traffic, the strategy is to get people to visit links to your website in the author's resource box or in the article body.
For successful traffic generation, your articles ought to be high in quality. They must provide value to the reader. The articles and also their titles ought to be keyword-focused so that they appear in search engine results for the keywords. And the author's resource box should be created in such a way as to make people choose to click through to your website.
Article Marketing To Strengthen Search Engine Optimization
Another approach is to post articles mostly for incoming links for search engine optimization. Search engine algorithms typically compute the authority of a site for various keywords (e.g., "short health articles") based on the quantity and quality of incoming links. The number of links and relevance of the anchor text in addition to the authority of the sites the links are on determine search ranks for keywords.
So if you're employing articles mostly for SEO, the quality is not nearly so important, although they should still offer value. The idea, though, is primarily to get many inbound links pointing at your site. In this strategy, you don't hope to end up with much traffic from links in your articles. The concentration is on making use of your links and anchor text to get your website to the top of search engine results whenever people search for your keywords.
Article Marketing To Produce Traffic And Improve SEO
Debating the comparative effectiveness of articles for site traffic compared to articles for SEO is a common disagreement among article marketers. But why confine yourself when your articles could do both?
There is already a lot of worthless content on the internet. Publishers are much more likely to post quality content, and readers are much more likely to read it. If you must write an article anyway, you may as well create one of decent quality that could actually deliver some value. And once it's published you will have the perks of having readers appreciate it and visit your website along with getting the SEO benefits of the inbound links. By combining these article marketing strategies, you are able to get the benefits of getting traffic directly from the links in your articles and from getting more desirable positions in search engine results for your keywords.
Using Article Marketing For Targeted Traffic
Articles may be used largely to generate web traffic. When used mostly for obtaining web traffic, the strategy is to get people to visit links to your website in the author's resource box or in the article body.
For successful traffic generation, your articles ought to be high in quality. They must provide value to the reader. The articles and also their titles ought to be keyword-focused so that they appear in search engine results for the keywords. And the author's resource box should be created in such a way as to make people choose to click through to your website.
Article Marketing To Strengthen Search Engine Optimization
Another approach is to post articles mostly for incoming links for search engine optimization. Search engine algorithms typically compute the authority of a site for various keywords (e.g., "short health articles") based on the quantity and quality of incoming links. The number of links and relevance of the anchor text in addition to the authority of the sites the links are on determine search ranks for keywords.
So if you're employing articles mostly for SEO, the quality is not nearly so important, although they should still offer value. The idea, though, is primarily to get many inbound links pointing at your site. In this strategy, you don't hope to end up with much traffic from links in your articles. The concentration is on making use of your links and anchor text to get your website to the top of search engine results whenever people search for your keywords.
Article Marketing To Produce Traffic And Improve SEO
Debating the comparative effectiveness of articles for site traffic compared to articles for SEO is a common disagreement among article marketers. But why confine yourself when your articles could do both?
There is already a lot of worthless content on the internet. Publishers are much more likely to post quality content, and readers are much more likely to read it. If you must write an article anyway, you may as well create one of decent quality that could actually deliver some value. And once it's published you will have the perks of having readers appreciate it and visit your website along with getting the SEO benefits of the inbound links. By combining these article marketing strategies, you are able to get the benefits of getting traffic directly from the links in your articles and from getting more desirable positions in search engine results for your keywords.
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