7 Fill-In-The-Blank Headline Formulas With Examples
It is often said that headline is the most important aspect of copywriting.
Judging by the quality of your headline, the prospect will arrive at the conclusion whether he is going to continue reading your sales letter.
What your headline says and how it says it are absolutely decisive.
You might compare it to a sales person going door-to-door trying to buy just enough time to transform from annoying pest to welcome guest.
Headline is supposed to create interest, melt resistance, peak curiosity and to get the reader motivated to read the sales letter.
Headline might even be the separation between 0.
02% conversion and a total success! 1.
They Didn't Think I Could ______, But I Did.
The headline works well because of our natural desire to root for the underdog.
People love success stories and this kind of headline will get a person curious enough to read the sales letter.
They Didn't Think I Could Speak Italian, But They Didn't Expect What Happened Next.
They Didn't Think I Was Any Good, But Their Doubt Vanished When I Picked Up The Guitar.
2.
Who Else Wants ______? This headline implies that many know what the reader doesn't.
Who Else Wants A $124,556 In FREE Training? Who Else Wants The Biggest Steak In Texas? 3.
How ______ Made Me ______.
The headline introduces a first person story.
People love stories and are remarkably interested in other people.
How A Homeless Person's Advice Made Me The Richest Man In Babylon.
How A Weather Forecast Saved My Life.
4.
Are You ______? This question headline is supposed to grab reader's attention by challenging, provoking or arousing curiosity.
Are you ashamed of your car? Are you one of those people who never tips the waiter? 5.
How To _____.
Probably two the most powerful words you can use in a headline.
How To Dominate The Search Engines In 30 Minutes.
How To Get 1034 Followers in 72 Minutes.
6.
Secrets Of _____.
Everyone loves a secret, don't you? Secrets Of World's Top Bloggers.
Insider Secrets Of The Top MLM Producer.
7.
Warning: ______! "Warning" is a very powerful word.
It grabs attention faster than a naked woman holding a "STOP" sign.
Warning: 95% Of Internet Marketers Are Doomed To Failure In 2009.
Warning: 43% Of People Above 40 Are Exposed To Arthritis.
Judging by the quality of your headline, the prospect will arrive at the conclusion whether he is going to continue reading your sales letter.
What your headline says and how it says it are absolutely decisive.
You might compare it to a sales person going door-to-door trying to buy just enough time to transform from annoying pest to welcome guest.
Headline is supposed to create interest, melt resistance, peak curiosity and to get the reader motivated to read the sales letter.
Headline might even be the separation between 0.
02% conversion and a total success! 1.
They Didn't Think I Could ______, But I Did.
The headline works well because of our natural desire to root for the underdog.
People love success stories and this kind of headline will get a person curious enough to read the sales letter.
They Didn't Think I Could Speak Italian, But They Didn't Expect What Happened Next.
They Didn't Think I Was Any Good, But Their Doubt Vanished When I Picked Up The Guitar.
2.
Who Else Wants ______? This headline implies that many know what the reader doesn't.
Who Else Wants A $124,556 In FREE Training? Who Else Wants The Biggest Steak In Texas? 3.
How ______ Made Me ______.
The headline introduces a first person story.
People love stories and are remarkably interested in other people.
How A Homeless Person's Advice Made Me The Richest Man In Babylon.
How A Weather Forecast Saved My Life.
4.
Are You ______? This question headline is supposed to grab reader's attention by challenging, provoking or arousing curiosity.
Are you ashamed of your car? Are you one of those people who never tips the waiter? 5.
How To _____.
Probably two the most powerful words you can use in a headline.
How To Dominate The Search Engines In 30 Minutes.
How To Get 1034 Followers in 72 Minutes.
6.
Secrets Of _____.
Everyone loves a secret, don't you? Secrets Of World's Top Bloggers.
Insider Secrets Of The Top MLM Producer.
7.
Warning: ______! "Warning" is a very powerful word.
It grabs attention faster than a naked woman holding a "STOP" sign.
Warning: 95% Of Internet Marketers Are Doomed To Failure In 2009.
Warning: 43% Of People Above 40 Are Exposed To Arthritis.
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