What will you do when the traffic and leads dry up? Don't think it can happen to you? Think again. Search engines are constantly changing, customer habits change and new technology can wipe out your traffic and income sources today. Do you have a plan if the worst happens to you?

I'm personally a great believer in the idea that you should never allow one source to control all of your income and traffic. This way, if something would happen to go wrong, you aren't wiped out by it; you always have additional sources you can depend on.

The trouble comes with big players like Google and other major search engines. What else is there? It costs more to get new customers than it does to keep existing ones happy. This is nothing new, but existing customers are also a prime source of new prospects. When existing customers recommend your services or products, much of the selling is already done for you -- referral business is great and target people already interested in what you have to offer and already have a measure of trust in your site.

Encourage existing and past customers to refer your site and products. Offering incentives and bonuses are just few ways to do it. Remind them to refer you on your invoices, business cards, website and more. Then, if something goes wrong and you need to give your business some extra bling, get creative and make post cards and announcements.

Social Media is also the up and coming outlet. Facebook and other networks are good list building sites. If done right, social networks can be a huge source of relevant traffic. To make sure your followers get to your site, advertise it, target them, and encourage them to do visit and try products. Programs like My lead system pro can be a great help as well. Lead generation is the back bone of all businesses. If you are out of leads then you are out of business. Try my lead system pro for lead generation.

You might also want to consider having an online store. Facebook and other social networks can be a great way to introduce new people to your products and services, without making them go through to your website. Set up multiple sites to test, just like your primary website. Make sure it's branded, gives payment options, includes testimonials, and contact information.

Networking is a final source you can use. Others in your social network are a great resource for other opportunities and ideas. Use this to their advantage and they will help you to branch out, expand your site, and offer your customers more value. Follow what the leaders are doing and model their success. If you need additional information please visit my site at Rcmleads or search the web.