How to Choose Your Niche and Target Audience As a Public Speaker
One of the major hurdles of being a public speaker is choosing a topic that they can talk about.
Most times, they'd look for a popular and in-demand niche that they know can make them money and just study it.
Other speakers go for the lesser-known topics so they can "dominate" that market.
If you don't know what to talk about and what your target audience you want to speak to, ask yourself one simple question.
Why do you want to be a public speaker? If you answer somewhere along the lines of because you want to be rich and famous, then you're doing it for the wrong reasons.
If it's somewhere along the lines of the fact that you've experienced something that you think could help others, then you're on the right track.
What was that life-changing experience that you had? Most times, that's exactly what your niche is going to be.
Most times, the best topics are those that you have experienced for yourself.
It makes you an expert in that chosen topic, and it strengthens your credibility.
For instance, who better to talk about dealing with a possibly life-threatening illness than someone who has survived it? Who better to talk about not doing drugs than someone who has suffered down that road for the most part of his or her life? If you haven't yet, you should try to find a topic or a niche that you're an expert in.
This will give you virtually unlimited subjects to talk about within that topic.
You can even write about the things you know in a blog, where people can find you and give you speaking gigs.
Finally, it's best if that particular topic is something that you are passionate about.
Public speaking is a difficult career path to take, and passion is pretty much what makes professional speakers stay the course.
Passion for the job and the relentless desire to help people makes sure that you can pursue that particular road and not get bored after a few speaking gigs.
Public speaking isn't easy no matter what you do.
You have to work really hard for it to make it your career.
It's a long road towards success, too.
You have to do a lot of things before you can get noticed.
You have to work hard to get the speaking gigs.
That being said, it's a lot better to just stick to the topic that you are most passionate and have knowledge about.
This way, you will never have to think about what to say.
You already know it like the back of your hand.
Most times, they'd look for a popular and in-demand niche that they know can make them money and just study it.
Other speakers go for the lesser-known topics so they can "dominate" that market.
If you don't know what to talk about and what your target audience you want to speak to, ask yourself one simple question.
Why do you want to be a public speaker? If you answer somewhere along the lines of because you want to be rich and famous, then you're doing it for the wrong reasons.
If it's somewhere along the lines of the fact that you've experienced something that you think could help others, then you're on the right track.
What was that life-changing experience that you had? Most times, that's exactly what your niche is going to be.
Most times, the best topics are those that you have experienced for yourself.
It makes you an expert in that chosen topic, and it strengthens your credibility.
For instance, who better to talk about dealing with a possibly life-threatening illness than someone who has survived it? Who better to talk about not doing drugs than someone who has suffered down that road for the most part of his or her life? If you haven't yet, you should try to find a topic or a niche that you're an expert in.
This will give you virtually unlimited subjects to talk about within that topic.
You can even write about the things you know in a blog, where people can find you and give you speaking gigs.
Finally, it's best if that particular topic is something that you are passionate about.
Public speaking is a difficult career path to take, and passion is pretty much what makes professional speakers stay the course.
Passion for the job and the relentless desire to help people makes sure that you can pursue that particular road and not get bored after a few speaking gigs.
Public speaking isn't easy no matter what you do.
You have to work really hard for it to make it your career.
It's a long road towards success, too.
You have to do a lot of things before you can get noticed.
You have to work hard to get the speaking gigs.
That being said, it's a lot better to just stick to the topic that you are most passionate and have knowledge about.
This way, you will never have to think about what to say.
You already know it like the back of your hand.
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