Almost all companies have taken on the promise of the 1800 numbers to increase the growth and success of the business.
Having a 1800 number or a vanity number is a telephone number that you rent out from a toll-free service provider.
This frees your customer from pay for calls to your office or business, hence it's also called a toll-free telephone number.
Instead, the fee for the call gets charged to you.
However, since everyone is already doing it, you must make certain measures to still stand out from the crowd.
Make the most of your 1800 number using these easy steps:

1. Make your vanity numbers simply and easy to remember.
   Use a combination of numbers or words that your customers will not have a problem remembering.
   Never use a combination of numbers and alphabets as alphanumeric vanity numbers have lower recall.
   However if the name of your business does have numbers and letter in it, I guess that's okay as long as you keep it relatively simple.
   Simpler 1800 numbers will generate more calls.
   And the more people call you, the better your chances are of getting a sale.
   
2. Not only should your numbers be simple and easy to remember, they should also be consistent.
   If you're advertising in different platform, much like your branding, you contact information should also be the same across the board so as to create confusion.
   When trying to track calls from different campaigns and ads, advertisers would use a different numbers for each.
   This can create confusion not only in your search engine optimization efforts, it will also confuse your customers.
   
3. Increase your ads the first couple of months to get your number out there and impossible to miss.
   Always put an emphasis on your toll free numbers.
   A great vanity number will surely get in your customers heads whether they like it or not.
   

The benefits of having a vanity number is as follows:

• You can own the number forever, no matter how many times you change your telecom provider or landline network.
  This saves you from reprinting promo materials for your business.
  
• You will be able to widen the reach of your business since it can give your customers the impression that you're a local business even though you're in the next city.
  You'll be more visible, available and approachable to a larger audience.
  Also, customers are more likely to call a 1800 number since it looks more professional and legitimate than a cellphone number.
  
• You can track all the calls you've got and see where the calls are coming from giving you an insight on your market.
  
• It is an inexpensive marketing tool anybody can use.