When most people start a small business, there are a huge amount of factors working against you.
You have to start the business from the ground up, and if you get too deep into the fine points of the business, you can paralyze the beginning of the company.
You need to take the "shoot first and ask questions later" mentality.
By shooting first, you will find out if there is interest in your product or business at all.
You need to learn to fail fast as an entrepreneur, because not every one of your ideas will be a success.
If you can discover what works and what does not as quickly as possible, you will accelerate your growth a hundredfold.
Look at software companies, the reason there are version numbers is because the software was not perfect in the first place.
You need to take the same approach.
Too many entrepreneurs try to fix every bug, constantly tweaking the products that have not even gone to market, wanting them to be perfect.
Then, much to their surprise, they find that the product was a total dud in the first place.
If you allow you products to get out into the marketplace sooner, allowing your customers to decide if the product will be a success, then you only have to fix those products which are successful.
You should always be working on adding new products to your business.
The more products, the more streams of income.
Once you have discovered the products that are not going to succeed, drop them.
There is no point in wasting time improving a product that no one wants.
On the other end, you need to make sure that you are constantly upgrading current products and re-selling them to satisfied users.
This will provide you with a larger stream of income as you move forward with other projects and slowly build your empire.