SEO - Search Engine Optimization
Definition:
SEO is the acronym for search engine optimization, which is the process of employing techniques to improve non-paid (organic) rankings in the results returned from various Internet search engines, such as Google. The higher your website's ranking for specific keywords, the more likely you are to get traffic from visitors who find you by conducting a search using those keywords. Some techniques are specific to a specific search engine, such as Google, Yahoo, MSN Search, etc.
The root of all SEO efforts is conducting effective keyword research. Smart keyword research for SEO purposes looks not only how many people are searching for a specific phrase, but how many results are returned - how many other websites are competing for those same keywords. The true art of keyword research - and the foundation of good search engine optimization practices - is to balance the popularity of a keyword phrase against the website's ability to rank well for that term. It is factors like this that must be analyzed that make SEO - search engine optimization - both an art and a science.
Offering SEO services to others can be a lucrative home business. Since there are few or no formal programs that teach SEO in traditional classrooms, nearly all SEO training can be completed online, making it a perfect home business for many.
The practice of SEO - those techniques that actually work - changes constantly. However, search engine optimization (SEO), and more broadly, search engine marketing of which SEO is a part, as a career field is growing rapidly and is expected to continue its rapid growth as more and more website operators understand its importance in generating traffic and business revenues.
Pronunciation: ess-eee-ooo
Also Known As: SEO, organic search engine optimization, natural search optimization
Alternate Spellings: search engine optimisation
Examples: Using SEO (search engine optimization techniques), my website often ranks in the top 10 MSN search results for the phrase, "home business", which is a very popular keyword used in search queries, so my site gets a lot of traffic.
SEO is the acronym for search engine optimization, which is the process of employing techniques to improve non-paid (organic) rankings in the results returned from various Internet search engines, such as Google. The higher your website's ranking for specific keywords, the more likely you are to get traffic from visitors who find you by conducting a search using those keywords. Some techniques are specific to a specific search engine, such as Google, Yahoo, MSN Search, etc.
The root of all SEO efforts is conducting effective keyword research. Smart keyword research for SEO purposes looks not only how many people are searching for a specific phrase, but how many results are returned - how many other websites are competing for those same keywords. The true art of keyword research - and the foundation of good search engine optimization practices - is to balance the popularity of a keyword phrase against the website's ability to rank well for that term. It is factors like this that must be analyzed that make SEO - search engine optimization - both an art and a science.
Offering SEO services to others can be a lucrative home business. Since there are few or no formal programs that teach SEO in traditional classrooms, nearly all SEO training can be completed online, making it a perfect home business for many.
The practice of SEO - those techniques that actually work - changes constantly. However, search engine optimization (SEO), and more broadly, search engine marketing of which SEO is a part, as a career field is growing rapidly and is expected to continue its rapid growth as more and more website operators understand its importance in generating traffic and business revenues.
Pronunciation: ess-eee-ooo
Also Known As: SEO, organic search engine optimization, natural search optimization
Alternate Spellings: search engine optimisation
Examples: Using SEO (search engine optimization techniques), my website often ranks in the top 10 MSN search results for the phrase, "home business", which is a very popular keyword used in search queries, so my site gets a lot of traffic.
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