TV advertisements around the world
The average commercial runs anywhere from fifteen to 30 seconds, and many times that is just enough time to quickly show a brand's logo and give a short description of what the product does. In today's fast paced world, that quick advertising can work because the average consumer's attention span is shorter than ever.
But as television advertising gets shorter and more to the point, consumers and viewers are having an even easier time skipping over these high-priced commercials because of the prevalence of DVRs and Tivos. So why are people still doing tv radio advertising and how can advertisers be sure that they are getting the most bang for their television advertising costs?
Television advertising is one of the oldest and most recognizable forms of advertising. It has been generally thought of as the most effective type of mass marketing. Television advertising costs are at their greatest when the most amount of people are watching one event. Consider the Superbowl: the average cost of a short commercial during the Superbowl, one of America's most watched events, can run in the millions of dollars. Some advertisers can spend more than a year's budget on one commercial. While this cost may seem high for a short commercial, advertisers are reaching one of the largest television viewing audiences of any given year.
Television advertising costs are not only limited to television airtime, however. First advertisers must pay for the cost of producing their commercial, which can sometimes make television advertising costs and budgets double. Many advertising agencies can charge up to a few hundred thousand dollars to produce a thirty second commercial. These costs come from the design, production, editing and creation of the commercial.
Many times local businesses find tv radio advertising most cost effective because local commercials are cheaper to produce and cost less to air in local markets. But costs will vary depending on the size of the market the advertisers choose to play the commercial. Smaller markets will be cheaper. These costs sometimes can be small: from a few dollars per thousand people. And if an advertiser chooses to run their commercial during the wee hours of the night, television advertising costs can be even less.
Radio advertising has also changed with the prevalence of online radio and HD radio. These providers allow some consumers to skip through commercials, but many of the radio providers also require consumers to listen to commercials unless they purchase a version of streaming radio. Services like Spotify and Rhapsody allow users to listen to uninterrupted music without hearing any commercials. Still, some radio stations even offer Podcasts of their morning talk shows, where users can sometimes skip between commercials. This can greatly affect tv radio advertisers, who have sometimes shifted entire budgets to television or print advertising.
But as television advertising gets shorter and more to the point, consumers and viewers are having an even easier time skipping over these high-priced commercials because of the prevalence of DVRs and Tivos. So why are people still doing tv radio advertising and how can advertisers be sure that they are getting the most bang for their television advertising costs?
Television advertising is one of the oldest and most recognizable forms of advertising. It has been generally thought of as the most effective type of mass marketing. Television advertising costs are at their greatest when the most amount of people are watching one event. Consider the Superbowl: the average cost of a short commercial during the Superbowl, one of America's most watched events, can run in the millions of dollars. Some advertisers can spend more than a year's budget on one commercial. While this cost may seem high for a short commercial, advertisers are reaching one of the largest television viewing audiences of any given year.
Television advertising costs are not only limited to television airtime, however. First advertisers must pay for the cost of producing their commercial, which can sometimes make television advertising costs and budgets double. Many advertising agencies can charge up to a few hundred thousand dollars to produce a thirty second commercial. These costs come from the design, production, editing and creation of the commercial.
Many times local businesses find tv radio advertising most cost effective because local commercials are cheaper to produce and cost less to air in local markets. But costs will vary depending on the size of the market the advertisers choose to play the commercial. Smaller markets will be cheaper. These costs sometimes can be small: from a few dollars per thousand people. And if an advertiser chooses to run their commercial during the wee hours of the night, television advertising costs can be even less.
Radio advertising has also changed with the prevalence of online radio and HD radio. These providers allow some consumers to skip through commercials, but many of the radio providers also require consumers to listen to commercials unless they purchase a version of streaming radio. Services like Spotify and Rhapsody allow users to listen to uninterrupted music without hearing any commercials. Still, some radio stations even offer Podcasts of their morning talk shows, where users can sometimes skip between commercials. This can greatly affect tv radio advertisers, who have sometimes shifted entire budgets to television or print advertising.
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