Newsletters have become a valuable marketing tool for companies around the world. This is an opportunity to provide valuable information and advice to customers on a regular basis, which increasing your brand visibility and in turn, your revenue.
Customers that subscribe to receive your newsletter content do so because they think you have something interesting to say or they are interested in topics from your particular industry, this means that you need to take your time and ensure that the information you provide is what is expected from your customers. This is not a selling opportunity, but rather a chance to prove your expertise in a specific industry.
Choose your topics with care. Don't rush the content, this is the biggest mistake you can make. If you find you are too busy to sit down and research topics to see what you can provide to your customers, then find a newsletter content marketing company that has a team of professional writers who can do the hard work for you. This is not cheating, the marketing company will provide you with a complete, current and informative product that you can send to your customers without interfering with your busy work schedule.
Ensure you put time into your research to find current, informative and valuable stories to tell your customers. This is an essential step when creating top newsletter content. Your customers are expecting your email to arrive brimming with information that they can find useful, ensure you don't make the mistake of letting them down, this will only reduce the number of customers subscribing to your letter.
Creating a newsletter is not an opportunity to sell your services. Don't fall into this trap. You can link your letter to your site, giving customers the ability to contact you and use your services, but the aim of the newsletter is to improve your visibility, customer experience and make you an expert in your field.
Keep your wording to the point. Most customers will spend less than one minute skimming through the information you have provided. It needs to be eye catching and to the point, you can always create links to your website for further information if they see something that interests them.
It is essential when the content is written that it's written for everyone to understand. Remember you are not writing your newsletter content for colleagues and those within your industry, so stay away from any industry technical jargon. The wording should be easy for your customers to understand in plain and simple English, customers will unsubscribe if they don't know what you are on about every time they receive your email.
Add pictures, reports and graphs to add color, but also to give customers a clear picture to look at. A graph can capture a customer's attention more than the wording you provide. Catchy headings, pictures and an easy to read layout are all very important elements to achieve success.
One of the biggest mistakes that many companies make when emailing out this type of marketing material is ignoring any questions that may come back as a result. Ensure you take the time to respond to each emailed question individually, give that customer or potential customer you time and expertise, this goes a long way in their books and they will remember you for your time, effort and information that you provided.
Your final step is to always offer customers and potential customers the ability to unsubscribe from the newsletter. Don't be disheartened when someone doesn't want to receive your news anymore, in most cases it's because they receive too much information. Ignoring their request can reduce the chances of them every using your services in the future.