It's funny how the coined saying of "If you build it, they will come", does not apply to websites.
Too many people have gone with this mentality only to find out later on that the only visitor that they get is, well...
themselves.
On the other side of the coin, some websites get tons of traffic, but none of them are targeted potential clients.
This is just as bad as getting no traffic at all.
The very first step in marketing your website to get the targeted visitors you're looking for is to do some very in-depth keyword research.
Assuming that you have already done this, your next step is to harvest your crop by exposing your website to Google, Yahoo and Bing.
Once you have done the keyword research, the next 5 ways to drive traffic to your website will be a breeze.
5 Ways To Drive Targeted Traffic To Your Website:

1. Video Marketing - Video is becoming the best way to advertise your website.
   The quality of the video doesn't have to be top notch, just something that records.
   Any handycam that you have will suffice.
   There are many companies who just use the camera on either their cell phone or laptop to do this.
   The types of video you can record are how-to's, reviews, informational, testimonials, etc.
   If you're a little shy and don't feel comfortable on video, create a slideshow.
   Just get your information out there in which ever way you feel the most comfortable.
   You'll get the biggest impact if your on camera however.
   At the end of the day, people buy from people, and it is a comforting feeling to know that there is an actual face to the product/service you sell.
   When you do choose to use this very effective way to advertise, do not forget to brand the video with your logo and website address.
   Often, in video websites, you can place your website address in the description.
   
2. Article Marketing - Writing articles about your website, what it does, how it solves a the problem, issue or question your customers have is a fantastic way to get the targeted customers you're looking for.
   More often than not, your customers have a ton of questions that all need answering.
   Answer those questions in your article and reference your website as the destination where they should go to get the product or service that will make their problems go away.
   Write as many articles as your can possibly think of, no matter what the topic is.
   Once you have written a few decent quality articles, place them on these 3 sites: isnare.
   com, EzineArticles.
   com and goarticles.
   com.
   Each article needs to be unique, or in other words, don't copy and paste the same article across each article directory.
   Don't forget to link back to your site in each article.
   
3. Blogging - Blogs are a great source for information and one where you can really pump out your message to hundreds of people.
   Furthermore, search engines love blogs because they are fresh.
   Blogs, like article marketing, requires you to write about a topic that your customers will find interesting.
   Again these could be about your product/service and how it solves the customer's problem.
   Your goal is to provide valuable information in about 500 words.
   Now, you can write much more than just 500 words, but you also don't want to write so much that you bore the customers reading it.
   Think of blogging as a tickler for the real stuff that exists only on your website.
   When you make your blog post, link to your site to get more information.
   
4. Facebook - Facebook has become very quickly become the internet website of choice by people of all kinds.
   It holds great authority with major search engines which means that content on Facebook gets picked up by search engines every couple of hours.
   If you were to post a new page on Facebook, it'll probably get picked up by search engines within the next few days or so if you set it up correctly.
   Let me clarify here, I am not talking about just creating a Facebook Profile, but a page that resides within a profile.
   In this area, you can create and blog about your topic of choice to create a conversation around it.
   A Facebook page looks and feels quite similar to a profile, however it is geared towards your product or service your trying to advertise.
   Discuss and give value to your viewers as to why your better than the competition and how your different.
   Make sure to link back to your website though.
   Without a link to your website, how will you expect to drive potential clients to it? When you finally set up your Facebook page, get people to become fans of the page.
   Anytime you update your page, your fans will be notified of the new content.
   
5. Slideshows - I am sure that regardless of what your trying to sell, you could come up with a PowerPoint presentation describing why what your selling will improve the lifestyle of a potential client.
   Simply by creating even a 5 slide description of the features, advantages and benefits of your product, would work.
   It is as simple as putting yourself in a position where you are given the opportunity to speak at a conference where you have thousands of potential clients who are eager to hear about why what your selling will improve their every day routine.
   However you would create that slide show would be how you should create this slide show.
   When you design the slide show, ensure that your background design includes your company name, contact information and most importantly, your website.