It's official; the world of buggies has gone mad! Now you can spend more on a pushchair and all its accessories than a second-hand car and leading the way are Bugaboo prams, with their luxury, all singing, all dancing models.
A buggy is no longer simply a means to get your little one from A to B, it's a home away from home, complete with every convenience you could possibly imagine.
It's no longer enough for manufacturers to provide a safe and comfortable ride for baby, parents expect so much more; style, comfort, flexibility, practicality and versatility.
Mums and dads want to be able to get out and about and explore the world with their babies and they want their pushchairs to help them do it - and they're willing to pay for features and accessories that make life easier.
The vast array of accessories available to complement some buggies is truly mind-boggling and range from the practical and downright essential, like foot muffs or parasols, to the out and out luxury.
Sick of digging through your bag, hunting for your phone when you're out with your baby; want a drink close to hand? Simple, go for the Bugaboo Cameleon, attach the phone holder and cup holder and you're away - everything you need close to hand! You can even get snow wheels, so you can truly take your baby out no matter what.
So is it consumerism gone into over-drive, or are these accessories just practical and useful additions to your basic pram? Well it depends on your view point.
For some families, who maybe just use their pushchairs for short trips it would seem like a ridiculous indulgence to buy a phone holder, or a set of snow wheels; but for others little accessories that make their busy lives easier, make it quicker and less stressful to explore the world with their little ones are well worth paying for and ultimately that's what it's all about - the mantra of Bugaboo pushchairs is to make it fun to show your baby the world and if a cup holder helps you do it, then why not?!