In the business industry, there is a never ending debate that has been going on for a long time among the marketing and sales division and the difference between their functions.
The general explanation for the functions of both of them is easy as the two are business activities that involve increasing revenues.
For a business that is small or just starting out, there is sometimes no practical difference between their sales and marketing departments generally because the same staffs they have implement these two activities.
As an entrepreneur, it is important to know the difference between entrepreneurial marketing and sales and should not be confused to be the same.
Over the years, a company continues to grow in revenue as well as in the number of people it handles.
This is where the business typically follows a logical function of progression that is called specialization.
This is the process wherein the lines between different departmental functions become much more descriptive and will be having their own responsibilities much more focused at.
In an industry that has a very competitive environment, sales and entrepreneurial marketing is not an exception to this change.
Both are very different and independent in their own ways.
Typically, the sales of a company do not exceed revenue objectives without the effectiveness of a good marketing plan and support.
Marketing directives become ultimately of no use without the sales to execute the plans that they implement.
This is just like many complex business issues wherein sometimes it is much easier to define something by what it is not rather than to define it by what it is.
We can say that marketing in a general sense is more theoretic than sales and is focused on the causality of purchases and is more prescriptive in purpose than descriptive.
The micro and macro market analysis is involved in marketing and is focused on strategic intentions whereas sales is driven more by tactical challenges and customer relations.
The responsibilities of marketing involve establishing and justifying the company's best competitive position with a market.
It initially creates, sustains and interprets the relationships of the customers that they have as of now.
When we say entrepreneurial marketing, it is the process of generating quality sales for the business.
For a marketing entrepreneur, the role they do in a company is not just a function, but a business philosophy.
Effective marketers truly believe that being able to gain dominance in their target market is equals to owning the market.
The more the entrepreneur can do to maintain a good hold on their market, the more effective they are viewed in their business as well as within the industry they are operating in.
The overall conclusion is this: that entrepreneurial marketing and sales functions are deeply intertwined with each of their purpose to increase revenue and growth of a business.
In a business, there are more functional areas that relate more to each other than this.
As an entrepreneur, it is important that you are able to know the difference of both because it can cause future problems if not addressed at an early stage.