Shortly after the end of World War 2, several airlines and a private investor from Sweden decided to form Scandinavian Airlines. International travel was on the rise, therefore the creation of the alliance of like-minded aviation interests was created. Since the war had ended, the airways were once again safe to fly. European skies were filled with flights not long after the company was created. The infrastructure and fleet assets were already available to them. What ensued over the years to come was a dedicated effort to provide quality service as well as taking advantage of new alliances.rnrnThe year 2006 yielded 42 billion Swedish Krona, or SEK for SAS. During that year, they carried a total of just over 25 million passengers domestically and around the world. This one stat put the company on the top 10 list of airlines in Europe with a standing of #9. A big portion of this success was attributed to smart mergers and acquisitions for SAS. On top of that, they are one of the founding members of the SAG aviation consortium, also known as Star Alliance Group. The innovative strategy of joining forces with many other airlines over the last half century has paid off in a number of ways for SAS. Marketing and brand awareness are key to the success of any airline. Scandinavian Airlines created a tremendous coup in world wide brand awareness during the mid 1950s. A route of air travel flying over the North Pole and ending up on the west coast of the US in Los Angeles California was discovered as they began finding routes to operate in. Then they took a leap of faith and branded this service as "round the world service over the North Pole to the US." This flight service included destinations such as Anchorage, Alaska; Copenhagen and Tokyo, Japan.rnrnThe Norway division of Scandinavia Airlines is actually called SAS Braathens. One other component of this company was called Scandinavian Airlines Norge. Braathens was part of the original name of SAS Norway. This process really was not confusing despite all of the controversy. The SAS Norwegian operations, as late as 2007, retains this configuration until present day. Flight operations that are handled by Scandinavian Airlines Norge are domestic in nature. In addition, just like the other two SAS partner countries, international flights originating out of Norway are under the control of Norge. Maintaining consistent and reliable flights with the company that is based in three countries can have its difficulties. However, they have been operating in this style almost since the beginning. But this approach has given SAS a great deal of diversity which is part of their strength. The amount of business that they currently have allows them to perpetuate their success.

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