Opt For a Casual, Conversational Approach With Social Media
Unlike the real commerce world of corporate sales, many social media sites doesn't give you kudos for putting on a virtual tie and acting robot-like.
Your main intent may be to eventually make a sale, but that is not the intent of many social media sites or its creators.
So, you don't want to send out a vibe that you are only on many social media sites to do commerce.
In the corporate world, a commerce-like demeanor is seen as very professional and efficient, on many social media sites, it's deadly.
You have to remember that your audience on many social media sites is one made up of college students or young professionals, for the most part.
They still haven't spent a whole lot of time in the corporate world and are more likely to view this type of approach as irritating and somewhat ridiculous.
They will also immediately go on the defensive if they think they are being cultivated for some sales gimmick and your behavior will clue them in rather quickly.
So, you don't want to act like a professional salesperson or marketer.
You want to act a little more congenial and try to reel them into your virtual world by giving them a little trail of bread crumbs to lure them into your fairy tale world.
Classic World wide web Marketing: Storytelling Now, this is where the marketing model diverges completely from the conventional model.
In a conventional model, you might get up in front of a group of people (particularly if you are consultant) and explain the benefits of your products or services to the people attending your sales presentation.
It would be geared to be snazzy, eye-catching, and full of information that meets the customer's needs.
In Many social media sites, this will only bore people to tears and send them scurrying to the exit door.
Instead, after you establish rapport with someone, you will want to opt to begin to reel them into your sales funnel using storytelling as your main technique.
Of course, this can take a little longer, but this is not really a commerce proposition, it is a seduction.
Some of the greatest examples of this type of marketing technique for online sales can be seen at eBay.
Who can forget the story of the Virgin Mary grilled cheese sandwich? It wasn't just the image of the Virgin Mary that made it sell for $28,000 and become an World wide web story for weeks, it was also the story behind the grilled cheese sandwich that helped increase its value in the eyes of the World wide web bidders.
The person who posted the sandwich claimed it was 10 years old and responsible for helping her win $70,000 at a casino.
And, as proof of its holiness, the sandwich was said to have never exhibited signs of mold.
While we all find this story incredibly humorous, the fact is she walked away with $28,000 from the auction of a grilled cheese sandwich.
And, that's the power of storytelling when it comes to World wide web marketing.
Your main intent may be to eventually make a sale, but that is not the intent of many social media sites or its creators.
So, you don't want to send out a vibe that you are only on many social media sites to do commerce.
In the corporate world, a commerce-like demeanor is seen as very professional and efficient, on many social media sites, it's deadly.
You have to remember that your audience on many social media sites is one made up of college students or young professionals, for the most part.
They still haven't spent a whole lot of time in the corporate world and are more likely to view this type of approach as irritating and somewhat ridiculous.
They will also immediately go on the defensive if they think they are being cultivated for some sales gimmick and your behavior will clue them in rather quickly.
So, you don't want to act like a professional salesperson or marketer.
You want to act a little more congenial and try to reel them into your virtual world by giving them a little trail of bread crumbs to lure them into your fairy tale world.
Classic World wide web Marketing: Storytelling Now, this is where the marketing model diverges completely from the conventional model.
In a conventional model, you might get up in front of a group of people (particularly if you are consultant) and explain the benefits of your products or services to the people attending your sales presentation.
It would be geared to be snazzy, eye-catching, and full of information that meets the customer's needs.
In Many social media sites, this will only bore people to tears and send them scurrying to the exit door.
Instead, after you establish rapport with someone, you will want to opt to begin to reel them into your sales funnel using storytelling as your main technique.
Of course, this can take a little longer, but this is not really a commerce proposition, it is a seduction.
Some of the greatest examples of this type of marketing technique for online sales can be seen at eBay.
Who can forget the story of the Virgin Mary grilled cheese sandwich? It wasn't just the image of the Virgin Mary that made it sell for $28,000 and become an World wide web story for weeks, it was also the story behind the grilled cheese sandwich that helped increase its value in the eyes of the World wide web bidders.
The person who posted the sandwich claimed it was 10 years old and responsible for helping her win $70,000 at a casino.
And, as proof of its holiness, the sandwich was said to have never exhibited signs of mold.
While we all find this story incredibly humorous, the fact is she walked away with $28,000 from the auction of a grilled cheese sandwich.
And, that's the power of storytelling when it comes to World wide web marketing.
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