Probably the most important aspect of online marketing is graphics.
Even if you have a brick and mortar store and decide to sell your products online, you will still need pictures of your product, a website that is pleasant to the eye and a sales pitch to boot.
What more than with non-tangible products such as e-books?As e-books are digital or 'electronic' one cannot touch the product even after it has been bought.
If you are trying to sell your own e-book for example, you will either need to design your own graphics or pay for someone else to design them.
Either way, you could have the best and most informative e-book on the Internet but if the graphics look bad, not many people will buy.
You could have the worst e-book ever with wonderful graphics and you would probably sell quite a few!Graphics sell the product, there is no doubt about that.
However, to maintain your online credibility, an e-book that is informative with eye-catching graphics to go with it could make you a lot of money.
Putting your own ideas and strategies to 'paper' or writing about your hobby or experiences can be quite time consuming but it can also be fun and very rewarding especially if you enjoy writing.
Once you have your finished product, as with all products whether tangible or digital, you will have to package it.
The great thing about digital products is that you only have to package them once.
Do not ruin your chances of success by packaging your work with graphics that look like an amateur has done them; either obtain the proper tools to do it yourself if you are adept at designing or pay someone else who knows what they are doing to do it for you.