Some companies are fairly skeptical about whether using social networking platforms for their business is going to actually affect their business in terms of real leads, or whether it is just going to provide quite a distraction for their staff members.
However a study has been conducted which proves social media platform use for business can increase a company's lead conversion rate.
The main jist of the report is that the more people are exposed to a brand the more likely they are to buy directly from that business, which proves that social networking does play a role in influencing peoples purchasing behaviour.
Here are couple of interesting facts that emerged from the report: If customers are exposed to a brand's social media campaign as well as paid search programs, they are 2.
8 times more likely to direct search for that specific brand's product or services, in comparison to when consumers only saw paid search programs.
There is a 50% increase in the click-through rates in a paid search when customers were previously exposed to influences social media campaigns and paid search programs.
The click-through rate on a paid search for customers using a brand's specific product name within the search bar rose from 4.
5% to 11.
8% for those people who were exposed to social media campaigns for those brands.
And the organic search, the click-through rate rose 2.
4 times.
So as these results show, you may not receive strong leads directly through a campaign but by building your online presence and brand awareness it will have a subliminal affect on your consumers.