So, Do You Market Full Time Or a Side Job?

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In many forms this same question has made my jaw drop.
About 50% of my new recruits ask and I'm stumped.
The answer is always that I don't think it's reasonable to pose that question.
I barely wrap it around logic.
Decided on direct sales? Your focus on having a snowballs chance to bring in $10-20k reasonably fast.
Your whole life is marketing.
Your job has been upgraded to master marketer which is do-or-die, sink or swim, fail like the rest urgency every day for at least one year.
Prove me wrong.
I can wait here.
Now of course I've grown more patient with the newbies in my middle age.
Ezines, ppc, classifieds, craigslist, blogs, podcasting, coaching, conference calls.
The science of self promotion is never done and will never be over.
It's what you do.
This is constant for any product, any person and will never be done by your mlm, direct sales or affiliate program - that is your new job.
They offered one half already, just like a franchise does.
Product, shipping, tracking the money.
The franchise couldn't truly care less about the independents.
Its sink or swim and we'll see when the awards come out.
Wake each day a seeker of self promotion as an expert.
Take the expert seat as a leader.
Proclaim what you offer as a coach, a leader, an example of how to grow a business.
Sure, its scary when you're new and haven't made $20k a month.
Let me share this secret.
The secret is unless you consider yourself a millionaire today it will never happen.
There's no chance for failure greater than happens in between your ears by the noise of "yeah but I haven't done it myself".
Leaders say "I don't know how we're getting there -Follow Me!" Leaders say Ready Fire Aim.
Be addicted to fear of failure, have the Jones for fear of public speaking, take chances and put yourself out there.
Back that up with research.
People are Screaming for leadership is all forms.
Think of yourself like a cooking show on cable access.
Let's laugh at cooking shows.
You know why they work? Because the kitchen looks like yours, the tools and ingredients match what's ten feet from most people.
People have a natural curiosity to see other people sink or swim.
Forget your noni juice, pre-paid, nutra blah blah.
The company, product miracle effects, patents -all not enough to pay your bills.
The audience is bigger than you think and waiting for you to shine in a show that is scary for you and not them.
Seek daily exposure to you, your mentors leverage, message and inspiration- Be the new host.
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