There is a common assumption that any content is king but that is far from the truth.
It is only good quality content that is king and anything other than content that can add value to the readers like will do more harm than good for your name and business.
Marketing online is just the same as having a business off line where poor quality products and services don't perform well and the people who are trying to make money from them rarely do well.
You need to treat your marketing online as you would any other business but giving people what they demand and over-delivering at all stops.
When you do this on a regular basis you will get more people on your lists and more of those people will be buyers, trusting your opinions because of the reputation you have built from the services that you have been providing.
On the Internet everyone is looking for information and there will never be enough information in most markets.
This is good news for anyone who is prepared to present good information to others are they will always have a business that will give them the opportunity to make money.
There are no short cuts when it comes to creating content.
It is either good or bad and if it is bad you won't be seeing the person who read it coming back to your website in a hurry or recommending what you have to their friends.
Good information spreads virally and that can add immensely to your chances of getting rich but a bad reputation spreads equally fast so keep that in mind if you're thinking of creating junk websites or low quality content and products.