Why Coaching Is a Content Driven Business and How to Create More Valuable Content Effortlessly
Everything you do to get coaching clients revolves around creating content: articles, blog posts, newsletters, teleseminars, press releases, videos, audios, case studies, e-books, home-study courses, assessments, workbooks and any other material that establishes you as an expert in your niche market.
How you create your content depends on your unique strengths and preferences.
Some people are such prolific writers they punch out a book after book, their blog is filled with daily pages of posts, and they're completely unstoppable! Other people love speaking and turn every presentation into a product or a marketing piece.
Although I enjoy some writing, I usually create my best content in a live environment - either during a teleseminar or a live event.
And I've got to have live Q&A! That's where my best value comes out and the sparks fly for my customers and clients.
Unfortunately, it took me 5 years to discover that my brain is triggered in a live discussion, and that I should stop forcing myself to write just for the sake of writing.
(Luckily, anything can be turned into a written format today!) How do you create your content? Here are my favorite coaching content-building starters.
Use one of them, you create an article.
Use all of them, you create a product.
Expand each one by adding live audience (teleseminar or workshop), and you create a home-study course.
10 things 99% of people don't know about your topic 10 questions people usually ask you about your topic 10 mistakes people make in your area of expertise 10 tough lessons you learned while working in your field 10 reasons people fail in your field or industry 10 things that drive you crazy in your field or industry 10 things people need to know before getting started 10 secrets nobody is telling your target clients 10 mental shifts people need to make to succeed If you are new or simply are NOT a content developer (and would rather spend time with clients than your computer then you might consider hiring a freelancer or purchase rights to existing material.
The point is, content is gold.
Get content, anyway you can, or your potential coaching clients will never find you or know how wonderful you are! Creating a product and not taking the time to create an effective marketing strategy simply doesn't make sense.
I always plan the marketing before I develop my products.
Many times I'll even create a web site before I start working on the project itself.
If I am stuck and don't feel inspired to create the web site, I may cancel the project completely.
How you create your content depends on your unique strengths and preferences.
Some people are such prolific writers they punch out a book after book, their blog is filled with daily pages of posts, and they're completely unstoppable! Other people love speaking and turn every presentation into a product or a marketing piece.
Although I enjoy some writing, I usually create my best content in a live environment - either during a teleseminar or a live event.
And I've got to have live Q&A! That's where my best value comes out and the sparks fly for my customers and clients.
Unfortunately, it took me 5 years to discover that my brain is triggered in a live discussion, and that I should stop forcing myself to write just for the sake of writing.
(Luckily, anything can be turned into a written format today!) How do you create your content? Here are my favorite coaching content-building starters.
Use one of them, you create an article.
Use all of them, you create a product.
Expand each one by adding live audience (teleseminar or workshop), and you create a home-study course.
10 things 99% of people don't know about your topic 10 questions people usually ask you about your topic 10 mistakes people make in your area of expertise 10 tough lessons you learned while working in your field 10 reasons people fail in your field or industry 10 things that drive you crazy in your field or industry 10 things people need to know before getting started 10 secrets nobody is telling your target clients 10 mental shifts people need to make to succeed If you are new or simply are NOT a content developer (and would rather spend time with clients than your computer then you might consider hiring a freelancer or purchase rights to existing material.
The point is, content is gold.
Get content, anyway you can, or your potential coaching clients will never find you or know how wonderful you are! Creating a product and not taking the time to create an effective marketing strategy simply doesn't make sense.
I always plan the marketing before I develop my products.
Many times I'll even create a web site before I start working on the project itself.
If I am stuck and don't feel inspired to create the web site, I may cancel the project completely.
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