Your customers could take their business to one of your competitors for a number of reasons - your competitors could be cheaper, they could have a wider range of products, they could be nearer to them or maybe they have a friendlier customer service team.
Building customer loyalty is one of the most difficult aspects of running a business.
If you take the time to invest in the relationships you have with your customers then you will be able to slash your marketing costs and you'll make more money from existing customers.
So how can you make sure your customers stick with you? Using online copywriting to strengthen your customers' loyalty to your business is a cost effective way to keep them coming back for more...
Send your customers useful emails It might seem obvious but you're not going to stay in touch with your customers unless you make contact with them.
Sending regular email newsletters to past customers who have opted into receive them is a great place to start.
Make sure that the newsletters have real value by including useful information, special offers and industry news which will interest and benefit your customers.
Website copywriters will help you get the tone of the email right so it speaks directly to your customers and clearly shows the benefits of using your company over your competitors.
You don't even need to spend a fortune on designing an email as often a simple, personalised text email will appeal to your customers.
Show your customers you're human People generally buy from people that they like so the more opportunities you take to show the real personality behind your business, the more chances you have of showing your customers that your company is likeable.
The 'About Us' page on your website should be the place where you reveal a more human side to your business by showing your customers what you're actually like.
Many websites have quite a formal 'About Us' page with information which would be better suited in a 'Company History' page.
Instead of going for the formal approach, ask a website copywriter to rework your 'About Us' page so your customers have a real insight into who's behind the company.
Get to know your customers Regular customers choose to use your service above your competitors over and over again - aren't you curious to find out why? By asking your customers for feedback you can find out what the truly positive aspects of your business are and why they attract your customers.
It could be your free postage, efficient customer service team or the high quality of your products.
Having a blog is a great way of getting in touch with your customers and asking them for feedback on your ideas, products and service.
You can share new information with them and answer any questions they might have about your business.
If you don't have time to regularly update a blog then ask a website copywriter to help you.