How Public Information Can Make you a Better Investor

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Becoming a consistently successful CFD trader means not only having a detailed knowledge of the market, and an ability to judge an investment compared to your strengths, but it also means keeping your eyes open to useful information. There's no black magic to CFD trading and many traders may overlook the seemingly obvious public information that is freely available to them, instead opting for more detailed and specific market data.

However, overlooking company credentials and turnover, for example, before making an investment can have a huge impact for the worse, so successful CFD traders should learn the importance of public information.

For public limited companies and any company floated on the stock market, essential company information is readily available, described as 'company fundamentals'. The financial fundamentals of a company tell everything from how much the company is making per year or quarter, to how efficient its cash flows are and at what rate it is growing - all very useful information to a prudent CFD trader.

Factors like how a company is utilising its resources and available funds says a lot about a company's strengths, particularly efficiency, and this is what usually drives the share price. If there is one thing that unites all traders, it is a desire to buy shares in a company that is growing, with the knowledge that publicly available information will one day suggest that that growth is soon to stop, and it is time to sell up.

Another interesting prediction that can be read from public information is the actual and perceived value of a company. A trader could look at a company's fundamentals and see that it is perhaps undervalued based on how much it is turning over and other factors and, from this, the trader could assume that the company's value will soon rise. This would be a perfect time to buy shares in the company, as growth would appear to be imminent.

The two factors are intrinsically linked; the stronger the company's fundamentals, the higher the value of the company, and vice versa. However all traders should know that fundamentals can come and go hugely, so even a seemingly low-growth company can suddenly start to grow and become a solid investment.

All of this fundamental information is available not only in CFD trading circles, but to everybody, so it is possible for anyone to get involved. The key is to learn what to look for in the information available, and then keep a keen eye out for fluctuations.

Earnings are always a good start, as they tell you the size of the company and can be an indicator of success, but not without considering a couple of other factors too. Operating efficiency and cash flow are both key fundamentals too, as they suggest how well a company is truly performing, rather than how much money is coming through the door and, therefore, how likely the company is to shrink or grow in the near future.
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