Private Banking includes a term 'private' which is to suggest that clients of the private banks are offered personalized services based on their individual finance status and requirements. Clients who require private banking and wealth management services are very wealthy persons and they are billionaire and at least millionaire. They belief in the dictum: 'wealth unused may not exist'. They receive direct care and investment advices from private bankers through portfolios managed individually. With the help of researchers and analysts, private bankers choose the best available instruments for them and offer scientifically crafted investment solutions. Obviously, they take the client into confidence in every level of development, so that their reactions to presently prevailing macro-economic conditions and turns plus twists of the global finance market are transmitted and shared directly.

There is no denial in the fact that all is not well in the global economy for some years. Economic slow down, recession and recession-like conditions are present all over the globe. High net worth individuals, in some regions, have suffered, but in most cases, they have managed to pull on. In course of time, they have achieved maturity and they are now well aware of the ups and downs of the finance market and are also capable of sensing the reasons behind them. Private bankers are to pave their way through unfriendly weather with their clients on one side, clients who are no more prepared to accept anything less than quality services and performance, and with fresh regulations introduced in the market of home and abroad on the other. What is encouraging at this junction is that players in private banking and wealth management have come forward to face the challenges and they are committed to provide best of services to their customers.

Although there is tremendous competition in the market and objective conditions are not favorable to sail the boat easily, private bankers have decided to expand their activities to the last possible extent. They have engaged best of the brains to find out measures in every sphere of consideration, be that in restructure of their clients' assets, be that in varieties of investments or be that in programs for health care, superannuation or programs for heirs of the clients. They are dedicated to discover areas which have not yet been explored. It is clear to the private bankers that clients of the day have been exerting pressure for all-inclusive services encompassing both the sides of asset and liability. It appears that the private bankers will no more leave the clients at the control of the relationship managers. In stead of the old practices, they have been considering to develop straight relationship with their clients.