Most freelance writers are woeful at getting a constant flow of clients.
They're shy, and are reluctant to promote themselves.
This is unfortunate for their clients, because they're not helping those clients as much as they could.
Here's a big tip: never sell what you do -- sell the results of what you do.
Once you discover how this works, your shyness will fall away.
You'll focus on helping your clients, and you won't feel as self-conscious.
Let's look at a couple of examples to see how selling results works in practice.
Once you see how it works, you'll easily be able to apply this rule.
How to Sell Your Web Writing Skills by Selling Results What results do your clients get when you write content for them? Make a list.
The results could include: higher visibility in the search engines, which means more traffic and more sales; an increase in customer satisfaction, which leads to more sales; as well as cost savings.
How to Sell Your Blogging Skills by Selling Results If you're a blogger, you should focus on selling results too.
Do a little research to find companies online which are doing more business as a result of their blogs.
You'll find lots of news stories about companies which are bragging about increases in business because they blog.
Collect these stories, and think about your own clients.
How might a blog help them? Do a little thinking, and brainstorming.
Remember: sell results.
Case Studies Are Golden: Stay in Touch With Your Clients Now you're thinking about selling results, think about your own clients.
Get in touch with them, and ask them about the results they've had from your writing.
Write a couple of case studies, describing these results.
Post the case studies on your site, and write a press release too.
Focus on the results of your freelance writing, starting today.
You'll have much more fun with your writing, and your clients will love you.