Google AdWords Promotional Codes - a brief guide
Google AdWords Promotional Codes or coupons are often used as a promotional tool by AdWords to entice new AdWords advertisers to start advertising with them.
The codes vary in value, and can range from $50 to $100 or differing figures in other currencies. Google Partner companies are allocated a set number of codes to give out to potential new customers. As a Google Partner, you should be emailed these codes on a regular quarterly basis. If you haven't been, contact them to ask you to send them over. These codes will increase in value as you manage a higher spend.
It's important to note that a code must be applied within the first 14 days, so if you have an older account than this, you will not be able to use the code. Having said that - on a number of occasions it may be useful to set up a new account as the old account has been so poorly managed that the quality score is so low, it's better to just start again! It has been said that Google dislikes this practice, so ideally only do this once.
Starting again from scratch means the code can now be added when setting up the new account.
A word of caution, do not try to open multiple accounts using the codes, as this may result in being banned from running any advertising at all with AdWords! Google are unsympathetic to people using multiple codes in order to benefit only from the free advertising.
Codes are often also published by Google in various places such as magazines and are often advertised on websites such as Small Business websites.
So, if you're about to get started with AdWords advertising, do find either a Partner who can offer you codes or use one you have found in a magazine.
The codes vary in value, and can range from $50 to $100 or differing figures in other currencies. Google Partner companies are allocated a set number of codes to give out to potential new customers. As a Google Partner, you should be emailed these codes on a regular quarterly basis. If you haven't been, contact them to ask you to send them over. These codes will increase in value as you manage a higher spend.
It's important to note that a code must be applied within the first 14 days, so if you have an older account than this, you will not be able to use the code. Having said that - on a number of occasions it may be useful to set up a new account as the old account has been so poorly managed that the quality score is so low, it's better to just start again! It has been said that Google dislikes this practice, so ideally only do this once.
Starting again from scratch means the code can now be added when setting up the new account.
A word of caution, do not try to open multiple accounts using the codes, as this may result in being banned from running any advertising at all with AdWords! Google are unsympathetic to people using multiple codes in order to benefit only from the free advertising.
Codes are often also published by Google in various places such as magazines and are often advertised on websites such as Small Business websites.
So, if you're about to get started with AdWords advertising, do find either a Partner who can offer you codes or use one you have found in a magazine.
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