After publishing your blog, the ultimate aim is to build a massive group of loyal readers. You should differentiate yourself from other writers by communicating in your unique and believable style. The first few months of your posts are crucial for you to experiment and fine-tune your content to capture the attention of your audience, eventually enticing them to follow your blog.

Moving forward, you should create a list of future topics that you intend to write about and to space out your posts to maintain a consistent posting schedule. You should not post all available information at once, which will reduce the impact of your content and you may run out of topic ideas subsequently.

You should submit your blog to search engines in order to publish your blog to the whole world. Though these search engines may find your blog eventually, it is advantageous to submit your link to them to get a headstart in increasing the visibility of your blog. This can help reduce the listing time by weeks or even months.

Now that you have listed your blog on these popular search engines, you will also need to explore search engine optimization (SEO) to get your blog listed in the first few pages of the search engine listings. SEO is the process that results in your website appearing in the first few pages of the search engine listings. SEO is a campaign that focuses on (i) identifying keywords that are relevant to the content of your blog, (ii) making sure that these keywords stand out throughout your blog posts and (iii) increasing the number of quality and relevant external links to your blog.

Do note that search engine crawlers will collect words from your blog and report to their respective search engine services. These search engine services will then filter out the nouns and meaningful adjective to find out what your blog is all about. When identifying and choosing the keywords in your blog posts, you should consider (i) the frequency that these keywords appear in the search engine and (ii) the keyword profitability which is the commercial value of the keyword.

Another method is to pay to advertise your blog in search engines. You can write a short ad with inclusion of keywords that fulfill the keyword frequency and keyword profitability criteria that clearly summarises the main content of your blog. You should only pay when people click on your link to manage your financial budget.

If you are looking for free blog marketing options, you can promote your blog on your social networking sites. This will help increase your blog's exposure among your friends and eventually the other users of these social networking sites. Alternatively, you can utilise blog aggregators that retrieves RSS, Atom or XML feeds from blogs to list your blog across the Internet

If you are an avid writer, you can seriously consider writing reviews on books, magazines and newspaper articles that your target audience is likely to be interested in. In your reviews, you can identify and magnify problems that your target audience is facing before highlighting the solutions that your blog can offer. This is an effective way to generate interest for your blog and to build up your audience over time.

Another good strategy is to get traffic from other bloggers' referrals. You can do so by visiting other related blogs and to exchange blog links with these high quality and traffic generating blogs. Make sure that your referred blogs are your complimentary partners and not a competitor to your online business.