Design Your Own Clothes: The Simple Model for Making Money
We all want freedom in our line of work.
If you're looking to design your own clothes, your freedom can be much greater than in many other industries.
You can work location independently, and completely from your computer.
It takes hard work to design your own clothes and make money from it, but it's completely possible.
The biggest downsides are competition and price points, but with some crafty marketing, these issues can be overcome.
Assuming you have your designs in-hand, we're going to discuss the simple model for making money in clothing design.
It boils down to a few key focal areas:
Specializing in one niche is the best way to ensure success.
Focus on people who travel, or live in rainy cities, or need UV protection in their clothing.
The industry is huge, so find a profitable market and focus on that, and that alone.
Don't cater to everyone.
Manufacturing is the biggest cost you will face.
When most people design their own clothes, they look for the cheapest manufacturer possible.
But it's important to remember your market.
Would they prefer price over quality? Would they want to know that their clothing is manufactured ethically? In this "green" era, it's always better to err of the side of "clean" clothes.
Marketing and Sales are the actual money-makers in the process.
Spend money on creative marketing.
Tell your story.
If you design your own clothes, tell about that process and how you feel about the clothes you have designed.
Take your line to trade shows and into boutiques, and sent out PDF print catalogs to stores of your choosing.
Use every avenue for selling, while staying true to your market and your clothing.
A great resource for starting a clothing line business is located at Starting a Clothing Line, run by two designers who believe in the power of education and determination.
If you're looking to design your own clothes, your freedom can be much greater than in many other industries.
You can work location independently, and completely from your computer.
It takes hard work to design your own clothes and make money from it, but it's completely possible.
The biggest downsides are competition and price points, but with some crafty marketing, these issues can be overcome.
Assuming you have your designs in-hand, we're going to discuss the simple model for making money in clothing design.
It boils down to a few key focal areas:
- Line Planning
- Manufacturing
- Marketing
- Sales
Specializing in one niche is the best way to ensure success.
Focus on people who travel, or live in rainy cities, or need UV protection in their clothing.
The industry is huge, so find a profitable market and focus on that, and that alone.
Don't cater to everyone.
Manufacturing is the biggest cost you will face.
When most people design their own clothes, they look for the cheapest manufacturer possible.
But it's important to remember your market.
Would they prefer price over quality? Would they want to know that their clothing is manufactured ethically? In this "green" era, it's always better to err of the side of "clean" clothes.
Marketing and Sales are the actual money-makers in the process.
Spend money on creative marketing.
Tell your story.
If you design your own clothes, tell about that process and how you feel about the clothes you have designed.
Take your line to trade shows and into boutiques, and sent out PDF print catalogs to stores of your choosing.
Use every avenue for selling, while staying true to your market and your clothing.
A great resource for starting a clothing line business is located at Starting a Clothing Line, run by two designers who believe in the power of education and determination.
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